Here’s how Google Maps fights fake reviews: (spoiler) it uses AI

Google prides itself on how it maintains the reliability of information on Maps, using artificial intelligence algorithms and human oversight to ensure that all information, reviews and photos on the platform are reliable and of high quality.

You don’t have to be an expert to understand that it is quite difficult to moderate any service or social network where users are allowed to freely upload opinions, and this is something that happens not only in forums or media, but also in applications such as Tripadvisor or similar where companies are “rated” and personal experiences are reviewed.

The latter is something that Google Maps has obviously also inherited from its more social side with location reviews, although in Mountain View the resources are almost limitless when it comes to controlling its applications and services to avoid “trolls”. or fraudulent reviews.

Unsurprisingly, Google is using AI to control reviews on Maps.

So Google itself has revealed on its corporate blog that it is indeed working to eliminate the toxic activity of Maps, and that artificial intelligence algorithms that have been trained throughout the 2021s through operators humans are used for this.

More than 100 million fraudulent attempts to modify Google Maps business profiles have been blocked by the Californian giant’s AI, which has detected no less than 7 million fake profiles and eliminated up to 1 million accounts for violation.

The best tricks for Google Maps

The idea of ​​AI and machine learning is still the same, applying algorithms that allow computers to learn by exploring data patterns that are introduced, and also training the algorithm itself for the make it more and more robust and reliable.

Working with Maps has been strenuous but from Mountain View they take off, as Google prides itself on how it keeps Maps information reliable, blocking in 2021 more than 100 million fraudulent edit attempts in business profiles created on the platform.

Not only that, and according to what they tell us from the American company, more than 7 million fake profiles and no less than 1 million accounts have been eliminated due to violations of security policies. In addition, 12 million attempts to impersonate a company were also detected and stopped, and even 8 million fraudulent claims of a company or company profile were prevented.

All the information on Google Maps is reliable and of high quality, since the AI ​​even detects bad photos and eliminates them, in addition to preventing the pandemic from distorting the scores with negative reviews due to the anti-Covid measures.

There are many attempts, as you will see, but it is that more than 95 million fake reviews or those that violated Google policies were also rejected once businesses started to reopen after the pandemic, with several tens of thousands of negative reviews related to anti-Covid measures that have been deleted to avoid low scores not attributable to the company itself.

Google’s AI is also working on the quality of the information we publish on the platform, removing 200 million photos and videos that are low quality or violate policies.

An impressive job that Google has managed to automate successfully, although always with human supervision that continues to validate the information obtained before making irreversible decisions, especially since the machines do not understand the jokes and the algorithms must continue to improve every day.

Google paid nearly $9 million to 696 people last year to find bugs

Related Topics: Google Maps

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Here’s how Google Maps fights fake reviews: (spoiler) it uses AI


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