how might the platform change under the Musk era?

HASNear SpaceX, Tesla, Hyperloop, The Boring Company, Neurolink, Elon Musk, the man with the fortune estimated at 219 billion dollars, wants to offer Twitter for 44 billion dollars. This is one of the biggest takeovers in history.

The deal could be finalized later this year. But it still needs to be approved by Twitter shareholders, as well as regulators in the United States and other countries where Twitter does business. However, no one knows exactly what Elon Musk has planned, with even Twitter boss Parag Agrawal acknowledging that the future is uncertain.

A “politically neutral” Twitter

A self-proclaimed “free speech absolutist,” Musk has long been critical of the platform’s content policies. “Free speech is the foundation of a functioning democracy, and Twitter is the digital public square where issues vital to the future of humanity are debated,” Musk said in a statement announcing the deal.

He also called for more transparency in how the platform presents tweets to users, a system that currently allows some to be promoted and expand audiences.

Some industry experts worry that Musk’s desire to establish an unrestricted free speech platform could lead to more misinformation and hate speech on Twitter. Twitter’s current policies against such content may result in the restriction or banning of users from the service.

“We expect advertisers to be less willing to spend on Twitter if Elon Musk removes content moderation to promote free speech,” said analyst Michael Nathanson. If that happens, he added, advertisers on Twitter could switch to platforms like Google, YouTube, TikTok or others.

Open source and AI

Because of Musk’s penchant for artificial intelligence, he promised to “make network algorithms open source to increase trust,” referring to systems that categorize content and distribute it into each user’s feed. However, he also did not comment on “Shadow Banning,” a feature that is supposed to reduce the reach of users who violate the social network’s rules of conduct, but whose accounts are not deactivated. On the issue of bots and spam removal, Musk wants Twitter to “perform authentications of all humans in it,” though he didn’t elaborate on how to do that.

To do this, he could implement mundane identity checks such as two-factor authentication or the use of pop-up windows presenting images corresponding to a specific word. This would help deter people trying to build armies of fake accounts or, alternatively, increase the number of blue badges for verified users.

Ad-Free Twitter

Finally, Musk floated the idea of ​​building an ad-free Twitter, although that was not one of the priorities mentioned when the purchase was announced. It’s probably because the phase out will be phased out while they devise another way to make money, although it would also create a new business model different from what currently exists and would be dangerous as the ads were more than 92% of Twitter’s revenue in the first of this year. Twitter has even created a premium service known as Twitter Blue, which has had little success so far.

Musk has tweeted and voiced so many propositions for Twitter that it can be hard to know which ones he takes seriously. He joined the popular call for an “edit button” that Twitter says it is already working on that would allow people to correct a tweet soon after posting it. A less serious proposal from Musk suggested converting Twitter’s downtown San Francisco headquarters into a homeless shelter “since no one is showing up anyway,” a comment taken more as a dig at the hand- of Twitter in the age of the pandemic than an altruistic vision of building.


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