Digital art, which transforms the spectator into a creator, is a very niche sector, so that to ensure the development and growth of the company, it is necessary to look abroad. That’s why 90% of Irregular’s works are found outside of Canada, explains Éloi Beauchamp, senior partner who leads the company’s development with artistic creator Daniel Iregui.
Posted at 2:00 p.m.
From Montreal to Kyoto via Amsterdam and Dubai, they have traveled over the past few months across part of the planet to set up their works there and break into new markets.
An artist and six computer programmers in the production, it is from this combination that the works of Iregular are born. The work As Water Falls installed at Place des Arts in Montreal is a fine example of digital art with which visitors can interact from their smartphone. “This is how you transform the spectator into a creator,” says Éloi Beauchamp. This work is also deployed in Amsterdam.
At Iregular, we describe ourselves as pioneers in digital art. Many things remain to be done, although more and more people are getting involved in the sector.
Founded in Montreal in 2010, Iregular’s studio creates audiovisual installations, large-scale sculptures, architectural projections and scenographies, with of course an emphasis on interactive and immersive experiences. To combine art and technology, geometry, sound, typography, mathematics, algorithms, communication protocols, as well as artificial intelligence and machine learning are used.
What finalizes the work of art and gives it meaning is the relationship between the people and the piece. The public influences and transforms the piece exhibited through its interaction.
Éloi Beauchamp, Senior Partner at Iregular
Iregular’s works have been presented in more than 25 countries. They have been the subject of a solo exhibition in the Netherlands and five solo exhibitions in Montreal. They have also been seen at several major events, including Expo 2020 Dubai, as well as in Mexico, Switzerland, France and the UK, to name a few. The Studio’s creations are also part of the collections of the WNDR museum in Chicago and that of the Mouvement Desjardins in Montreal.
In Montreal and Quebec, companies as niche as Iregular can count on support organizations, including Investissement Québec. “Our organization is proud to support players in Quebec’s creative industries, such as Iregular, in their efforts to develop markets outside our borders,” said Marie-Eve Jean, Vice-President, Exports, at Investissement Québec. . “Thanks to our team of export experts, we are able to support companies in identifying business opportunities or meeting potential buyers abroad, in order to allow them to spread the know- to do and the creativity that sets them apart internationally,” she adds.
In addition, access to subsidies and various government assistance programs can accelerate the growth of this type of business. “As long as we are growing, all this help is very important to us,” concludes Éloi Beauchamp.
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