Wizaly raises €6 million and sets its sights on the international market – Computerworld

By carrying out a first round of financing with the funds Innovacom, Ankaa Ventures, Galia Gestion and French Founders, Wizaly aims to deploy its SaaS platform for multi-channel attribution based on artificial intelligence in the United Kingdom and Germany. The start-up also intends to strengthen in the United States where it has 20% of its customers.

Publisher of a SaaS multi-channel allocation platform based on AI, Wizaly has just finalized a first round of funding for an amount of 6 million euros. This operation was orchestrated by Innovacom, an investment fund dedicated to innovation, alongside Ankaa Ventures, Galia Gestion and French Founders. With this financial contribution, the company will invest in the technical development of its data marketing solution. It also aims to accelerate internationally, particularly in North America, where it already generates 20% of its revenue. “The idea is to make the United States our first market and to quickly open offices in the two key European markets of the United Kingdom and Germany,” said Stanislas di Vittorio, CEO and founder of the company.

Wizaly was founded in 2017 by a team of engineers and digital entrepreneurs with extensive experience in Internet platforms, e-commerce and media. Its solutions aim to help marketing experts, by analyzing their data, to understand the role and return on investment of each of their online and offline, paid or free marketing channels. With artificial intelligence algorithms, the platform provides an objective calculation of the role and impact of the various levers and allows advertisers to measure their ROI and reallocate budgets and increase the number of conversions. “We have developed an AI algorithmic model based entirely on data driven”, explains the manager. “We use big data technologies, such as Hadoop, Spark and Scala to store and analyze large volumes of data,” he said.

More than 200 million interactions per day

The platform claims more than 5,000 man-days of development and collects daily more than 200 million interactions between brands and customers/prospects. Its hybrid proprietary tracking solution model (based on consent/non-consent) is GDPR compliant and validated by the CNIL. Its clients include companies from various sectors (insurance, banking, travel or fashion) including LCL, Engie, Little Big Change, Ornikar, Prisma Media, Air France, MSC Cruises, Transavia, and Conforama.

Wizaly recorded 80% growth in 2021. Employing 25 people, mostly developers and data scientists, the company plans to recruit around fifteen additional employees in the course of 2022-2023.

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Wizaly raises €6 million and sets its sights on the international market – Computerworld


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