5 reasons why the cloud is essential for entrepreneurs

1. Innovate at the speed of the greatest

Leaving “on-site” IT in favor of the cloud means bringing your SME into the big leagues by providing it with the same tools as the giants of the CAC 40 or the most successful start-ups. “The cloud is a business accelerator,” says Amélie Véron, France sales director at Amazon Web Services (AWS). Even with limited IT teams, VSEs-SMEs can develop their own applications based on cutting-edge technologies such as artificial intelligence, machine learning or even access to databases. directly available in the cloud. These advanced technologies can meet the needs of each organization: efficiency of the sales force, creation of new products and services, deployment of activity in new markets, etc.

With the cloud, technology is no longer a barrier. On the contrary, it stimulates innovation and makes companies more agile. To help VSEs-SMEs take the plunge, AWS offers local support thanks to a national network of 200 partners who are experts in the cloud and in the challenges of French companies.

2. Gain agility by reducing costs

For all companies, the cloud rhymes with savings: no investment in infrastructure, no maintenance, elimination of the risk of breakdown and immobilization of services… In addition, pay-as-you-go offers unique flexibility to entrepreneurs, who have computer power always perfectly sized to their needs. Spikes in traffic are absorbed instantly by the cloud. “There is nothing worse than seeing your website crash because of a peak in connections that a traditional infrastructure cannot absorb.” It is for this reason in particular that TheFork, the European leader in online restaurant reservations, has migrated its IT infrastructure to AWS. Incidentally, performance has been improved by 30%, and TheFork can now absorb a doubling of traffic while focusing more on innovation.

All AWS services operate on a pay-as-you-go model, which allows you to take advantage of very advanced technologies and features at a lower cost.

3. Expand internationally

Europe, Asia, Americas… In a few clicks, it is possible to launch your business internationally thanks to data centers such as those of AWS, distributed in 27 regions of the world. There is no longer any need to buy infrastructure in the target countries. Enough to open up new business opportunities, as the scale-up did Data Dome, specializing in the cyber defense of e-commerce sites. “The cloud gives us a global presence, closer to our customers and their users,” says Gilles Walbrou, its technical director. “This means good performance for our customers’ sites since our detection engine is very close to their web server in this way and the latency between the two is minimal”. Enough to allow DataDome to fulfill its promise: process requests in real time and act instantly on traffic.

4. Ensure security and compliance

The AWS Cloud is designed to meet the most demanding local certifications or regulations. Whether it’s the famous European GDPR, the CCPA in California, the “Health Data Host” (HDS) certification, ISO 27000 (management of information systems) or even SOC 1 and 2 (security of financial transactions ), the compliance of each AWS customer is facilitated.

AWS has also announced enhanced commitments regarding the protection of customer data, such as contesting requests from law enforcement authorities relating to customer data, whenever they are in conflict with the laws. European and local. In addition, AWS has declared 52 services under the Data Protection Code of Conduct of the Cloud Infrastructure Service Providers Europe (CISPE Code), code of conduct validated by the CNIL in June 2021. “This provides independent verification and added assurance to AWS customers that the use of our cloud services is GDPR compliant. »

Finally, regarding the concerns of losing ownership of its data, AWS has introduced a differentiating specificity: it prevents all employees from accessing its customers’ data, and offers advanced encryption solutions. “NOTYour customers are therefore the only ones who can read their data. So even if a US judge asked us for access to a French company’s data under the CLOUD Act — and we show in our semi-annual reports that this does not happen — we could only provide encrypted data, so unusable.”

5. Save energy, reduce your carbon footprint

The cloud is also a vector of responsible development: pooling and therefore optimization of data centers, electricity supply from renewable sources (100% by 2025), performance of AWS chips which reduce computing time and therefore energy consumption to reach to the same result… A study by the 451 institute affirms that the AWS cloud consumes up to five times less energy than the average data center of a European company.

In addition, the computing power of the cloud makes it possible to operate applications beneficial to the environment in a frugal logic. For instance, GreenCityZen helps local authorities save 41% of water for watering green spaces using sensors capable of adjusting watering programs according to plant needs. Greencityzen also offers solutions to operators of sewerage or rainwater networks to reduce polluting or waste discharges into the natural environment (rivers, sea). Beyond the environmental benefit, these fleets of sensors make it possible to switch to a so-called “carbon-free” mode of operation, significantly reducing travel (50 to 75% travel avoided). All this, using a network of environmental sensors whose growing data volume would be difficult to process with a traditional infrastructure. By using AWS, GreenCityZen doubled its number of environmental sensors, while simultaneously reducing its infrastructure costs by more than 250% in a matter of months.

For these multiple reasons, the cloud is now a necessity for any company wishing to adapt to ever more competitive markets and innovate at a lower cost. The subject is no longer to question the advisability of migrating to the cloud but to define the architecture that will best serve the business by explaining to employees how the cloud will allow them to do more. So many questions to discuss with a major player in this technology, like AWS.

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5 reasons why the cloud is essential for entrepreneurs

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