Artificial intelligence device detects counterfeit luxury bags

If there were any doubts, we know of many quizzes here that prove that technology is, in fact, an ally on many fronts. This time we know of a device that, thanks to artificial intelligence, can detect counterfeit handbags.

Whether it’s a man or a woman, if you want to make sure that a luxury item is original, this can be a good way to understand.

With the luxury market gathering so many fans, counterfeits are a constant and not all interested parties have the ability to understand when they are being cheated. After all, Lucía De La Calle, an expert at second-hand luxury handbag boutique Del Páramo Vintage, in Valladolid, revealed that “a knockoff can be spectacular”.

Often even my eye, which I think is well trained, is unable to distinguish.

The specialist mentioned that there are several elements that can be analyzed in order to understand whether a luxury item is fake or not. Fabrics, warps, weights, seams, threads, linings, labels, among others. Even though it may seem insignificant, it can make a difference when comparing.

Artificial intelligence detects counterfeits

During an analysis of a Louis Vuitton bag – which, along with Chanel, is the best-known brand of counterfeits – Lucia De La Calle revealed a bulky black device with an integrated lens. After opening the Entrupy app, the AI-powered system guided it through an authentication process.

This process implies that the user selects, if he knows it, the type of leather and the model of the bag. Then it’s about capturing photographs from different angles of the exterior and from different angles of the interior. Finally, the lens available to the device magnifies the bag up to 260 times, in order to identify differences that could have gone unnoticed, as well as color and fabric defects. Within seconds, the device that uses artificial intelligence is able to identify elements that would take much longer to a human eye.

From our application, we ask our users to choose the model of the bag in front of them and take a series of photos, then upload these images to our cloud. What’s in this cloud is a set of algorithms that allow each brand to authenticate any model they have.

We have over two thousand metrics to use on each image to analyze and help the algorithm make the decision. So this set of algorithms at the end makes a report where it says ‘yes’ or ‘no’. Or, in other words, “true” or “false”.

Explained Vidyuth Srinivasan, co-founder and CEO of Entrupy.

Vidyuth Srinivasan, Co-Founder and CEO of Entrupy

Vidyuth Srinivasan, Co-Founder and CEO of Entrupy

Moreover, he said that the algorithm was trained by thousands of images, over time, and it improves as it receives more users and photographs, which are translated into data.

When we started we didn’t want an external device because as a company we were thinking ‘how many people will want a device’ but then we realized that with the quality of fakes now and the level at which good counterfeits are made, we could not only be able to detect the easy counterfeits, we had to come up with the more difficult ones. To solve this problem, we needed to be able to get images to a level where you could see huge differences, maybe not to anyone, but to the trained eye of our algorithm.

Said the CEO of Entrupy.

The purpose of the artificial intelligence device is to prevent counterfeits and ensure people’s safety when purchasing a luxury item. According to Vidyuth Srinivasan, Entrupy is so confident in the reliability of its system that in the event of an error, the company will refund the money a customer paid for a counterfeit.

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Artificial intelligence device detects counterfeit luxury bags


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