Marseille: the riality Lab joins forces with IBM and targets companies

the Reality Labcreated in 2020 by the Aix-Marseille-Provence metropolitan CCI, has just taken a new step. This experimental laboratory in artificial intelligence (IA) whose purpose is to acculturate companies to AI, host events and develop partnerships, announces the signing of an agreement with IBM France in order to develop common actions. This partnership provides for the joint organization of periodic events between professionals, industrialists and experts, interested in topics related to AI as well as technologies and digital data for AI applications. In the form of webinars, conferences, workshops, seminars, or even challenges and hackathons, these events aim to mobilize actors from different backgrounds (socio-economic, academic, associations, etc.). It should be noted that these two structures have already been collaborating for a year, in particular to raise public awareness of the challenges of digital and artificial intelligence.

The CCI Aix-Marseille Provence launches its Artificial Intelligence laboratory

Human

The signing of this partnership between Valerie Segretainelected member of the Aix-Marseille-Provence metropolitan CCI and president of the Riality Lab and Jean-Philippe Desbiolles, Vice-President & Managing Director – Financial Services of IBM France took place on Monday, October 24, 2022 in the afternoon, in the laboratory (Palais de la Bourse, in Marseille). It was followed by a presentation by Jean-Philippe Desbiolles who is also the author of the book The AI ​​will be what you will do with it (Dunod editions). ” I am attached to this subject. AI is a human subject that must remain in our hands. It is not a subject that is outside of us, that is imposed on us., he says. And it is better to seize it, and quickly! ” It will change everything. No profession will escape it. AI can bring a lot to companies “.

Know where to start. ” We must help the fabric of SMEs to appropriate this change rather than undergo it “. We can talk about success when we count the companies in the territory that have appropriated this subject “, recognizes Jean-Philippe Desbiolles.

Three preconceptions

By way of introduction to the subject, he cited three preconceived ideas about artificial intelligence. AI is data. ” Yes but not only. You don’t have to be one-legged. The real promise of AI is learning ». For him, no doubt, the AI ​​is constantly learning from us. These are systems that will always learn since they are not lethal.”. It is up to us, therefore, to ensure that the AI ​​learns the most from us. Another fixed idea: AI is made up of mathematical algorithms. ” Yes there is that in AIadmits Jean-Philippe Desbiolles, but it is also a subject of cognitive science ». Understand: profiles who are interested and reflect on AI must be varied and have a knowledge of the humanities. Finally to those who think that AI is tech, he replies ” yes but you have to make one subject of adoption and appropriation by users“.

Important information for companies that intend to look into this vast subject of artificial intelligence. ” According to an internal study, 23% of companies in France have deployed AI. And 37% are studying AI and planning to deploy it in the next few years “.

The CCI Aix-Marseille Provence launches its Artificial Intelligence laboratory

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Marseille: the riality Lab joins forces with IBM and targets companies


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