Phishing, erroneous de-indexing: the excesses of the DMCA – SEO and engine news – Abundance

Google’s DMCA (Digital Millenium Copyright Act) procedure is still acting up, as it has unfortunately for several years: a phishing campaign to obtain links has been detected on this basis, as has yet another site de-indexing, this time for that of Moza…

The DMCA procedure (Digital Millenium Copyright ACt) – the text of which can be consulted, in English, on the website of the United States Copyright Officefeel free to read the Réacteur article which will tell you all about it – has been set up by Google in order to be able to notify it of a website that has copied your content, with the aim of de-indexing it for plagiarism. Thus, we learned last year that Google had de-indexed more than 5 billion web pages following DMCA reports since this procedure was taken into account…

The objective of this system was therefore quite laudable at the start, but alas, as usual, this has led to regrettable excesses for a long time. We just had two examples recently:

From phishing to DMCA

A few days ago, we learned in particular that a wave of phishing had appeared, based on false DMCA statements. Emails sent by an artificial intelligence system, creating a fake lawyer profile, with a “fake” photo, asking that a “source” link be added to an image displayed without credit on a page. A good way to get backlinks for sites that don’t own the images in question, of course…

Backlink request email in phishing mode. Source : TheNextWeb

Moz site home page de-indexed for a few hours

Another episode this week, when the well-known SEO site Moz.com was the subject of a DMCA declaration by a person theaccusing him of fraudulently distributing his applicationwhich resulted in its homepage being de-indexed from Google for its homepage, while Twitter is movedthat Danny Sulivan detects it and that the situation quickly returns to normal about 12 hours later.

These are situations that have unfortunately often happened for many years, in particular through fraudulent actions on the part of ill-intentioned SEOs (the Reactor article talked about it at the time) and it is also the result of excessive automation by Google’s algorithms: a bias that can be a problem when a website does not have the notoriety of Moz, making in the latter case ensures that a Google official acts quickly. What about when it comes to a smaller, much less influential site? A real important project for Google in the near future.

Google’s response to this problem came on the heels of ” Our DMCA takedown process aims to strike a balance between making it easy and efficient for rights holders to report infringing content and protecting free access to information. If we find that pages were removed from our results by mistake, we reinstate them, which we did in this case. Our transparency efforts are designed to help third parties identify these kinds of issues, and when they come to light, we act. We are looking at ways to improve our systems and processes to avoid these types of errors in the future. In short, no solutions for the moment…

That said, requests are not anonymous, which may limit the scope for malicious actions. Still, it’s potentially possible…

DMCA request form on the Google site. Source : Google



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Phishing, erroneous de-indexing: the excesses of the DMCA – SEO and engine news – Abundance


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