Activision Blizzard sends survey to gauge interest in NFT

A hot potato: Activision Blizzard, a company with a reputation tarnished by multiple sexual harassment lawsuits, has failed to endear itself to consumers once again trying to gauge interest in NFTs, which the majority players hate. But company president Mike Ybarra has seemingly confirmed that non-fungible tokens aren’t coming to Blizzard games, at least not yet.

Activision Blizzard, currently being acquired by Microsoft, sent out a YouGov poll to select fans over the weekend who attempted to gauge interest in “emerging and future trends in gaming”.

Some of the areas of investigation included cross-platform play, AI content generation, artificial/virtual reality titles, and cloud gaming. While that all sounds pretty reasonable, there were a few topics that in most gamers incite feelings somewhere between apathy and outright hatred: the metaverse, play-to-earn games, and NFT.

While many people would find a Blizzard survey on games and NFTs pretty bad, the company went the extra mile by ending the survey with a redirect to its Blizzard.net online store. A user reported that answering “no” to the section asking if they played Blizzard games in the last 12 months ended the survey and opened the store.

It appears that Activision Blizzard president Mike Ybarra, a former Xbox vice president, was aware of the controversy surrounding the investigation and responded with a tweet that read, “No one does NFT.” Ybarra was then asked why Blizzard even sent out the survey, but he never responded. Maybe he just meant that no one at Blizzard does NFT *yet.*

NFTs haven’t had the best of times lately. From Jack Dorsey’s first tweet receiving an offer of $6,200 instead of the owner’s expected $48 million, to the shutdown of F1 Delta Time and the hacking of Axie Infinity. As for Blizzard, it was hit with another sexual harassment lawsuit in March.



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Activision Blizzard sends survey to gauge interest in NFT


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