With the new year fast approaching, the majority of companies are starting to implement their new marketing strategy taking into account the digital marketing trends in 2023. By using the most successful channels and leveraging changes in consumer habits, the coming year promises to be more successful for anyone using digital marketing…
The success of chatbots
We’ve all had a burning question at some point as customers that we need a quick answer to, but at a time when a store was closed and there was no manager to call. What to do in this case? Use chatbots. They help turn the frustrating experience of not finding the information you need into a positive interaction with a brand. The customer thus obtains the information he needs in a cost-effective way and with few resources for the brand.
And this is not about to change in 2023, on the contrary!
Global statistics show that the market has grown exponentially: the market is expected to grow by around 25% by 2024, which is a staggering growth rate. By 2023, more than 800 million users in more than 190 countries will use chatbots for various activities, including online shopping, banking and travel bookings (source: onpassive).
Moreover, several chatbot trends will emerge:
- The generalization of voice assistants;
- AI-powered chatbots getting smarter;
- Facilitating business processes with the concept of conversational commerce;
- The rationalization of the internal workflows of an organization, whatever its size;
- Automation of call center services through advances in AI.
In 2023, chatbots have great potential to offer businesses and simplify any complex operation. In the future, automation will strengthen its foundations and help businesses overcome all their modern challenges.
More automation in marketing
Automation benefits businesses of all sizes and segments across industries. Whether you’re a small business selling products to customers, a B2B company, a growing startup, or a SaaS company, you can benefit from marketing automation. The top three reasons companies are starting to automate are:
- Rationalization of marketing and sales;
- Increasing customer engagement;
- Improving the customer experience.
This is also why the majority of marketing tasks will be more automated in 2023. Chatbots in particular will serve as a CRM, allow mass targeted emails to be sent and manage conversations on social networks. They will also be useful for managing and presenting PPC (Pay-Per-Click or pay-per-click) campaigns for example.
Thanks to automation, brands will be able to create more personalized advertisements, while optimizing their customer journey with AI or artificial intelligence. You will be able to reduce costs due to a low volume of personnel, improve your sales and at the same time optimize the growth of the company. No wonder, then, that the marketing automation industry is expected to grow from $5.2 billion in 2022 to $9.5 billion by 2027.
Highlighting artificial intelligence
The world has come a long way in terms of technological advancements, and theArtificial intelligence (IA) is one of them. But what does the future of marketing look like with artificial intelligence? AI will help marketers make better decisions, create work outcomes, improve collaboration, and more.
AI as well as data will now be part of the essential elements of the future of marketing. The data, analyzed by AI tools, will be used to improve the user experience which will be more personalized. In addition, companies will be able to convert prospects into customers more easily, because they will be able to better communicate with their target.
Among its big advantages are:
- Cost saving;
- high productivity;
- Quick decision making to solve business problems;
- Prompt delivery of goods;
- The development of innovation (smart bots, autonomous vehicles).
There is now a close relationship between AI and marketing, and it is also a crucial element of many digital marketing strategies.
More personalized advertising offers
Many retail and e-commerce brands use artificial intelligence to track their customers’ preferences, habits and buying behavior. AI’s digital marketing and data analytics strategies are much faster and more accurate than any human capability. Based on the data collected, the information they obtain helps them to make suggestions on products and services likely to interest them.
Remember that knowing your customers’ buying habits can help you build a more effective digital marketing strategy. This allows you to personalize your audience’s user experience, engage them, and increase sales.
Take the example from Amazon. This e-commerce giant uses AI-powered recommendation engines to efficiently deliver personalized suggestions to help increase sales and grow their revenue. Amazon’s recommendation algorithms take into account its users’ shopping history, items in their cart, items they’ve liked, and what other users have purchased or viewed.
AI-based digital marketing has the potential to change the way we buy.
Continued Growth in Influencer Marketing
In 2022, 74.5% of marketers in companies with more than 100 employees will work with influencers. Even though marketing budgets are expected to shrink overall, influencer marketing spending still appears to be on the rise. Influencer marketing spending is expected to increase by 23.4% in 2023. The total revenue forecast by 2024 for influencer marketing spending would be $7.14 billion (vs. $4.99 billion in 2022) (Source: theb2bhouse).
But with soaring investment and the financial crisis putting increased pressure on the importance of a decent return, brands will need to keep pace with these moving targets, adapting their strategies to appease and engage a restless audience.
But the good news is that Instagram is still the most used platform for influencer marketing, followed by TikTok. Instagram brings together a large number of creators and offers a wide selection of content formats. Features such as instagram shopping further ensure that you can continue to spend your budget on Instagram, especially for low-funnel activities.
Regarding TikTok, it was traditionally known for its micro influencers. But marketers are starting to realize the potential of leveraging posts from these creators instead of creating viral content themselves.
2023 is shaping up to be an exciting time for marketing, with new trends saving money, saving time, and getting to the target easier. Considered to outperform other channels, these trends help drive sales for brands and businesses.
If you want to make significant improvements to your brand in digital marketing, be sure to keep up to date with the latest digital trends.
Don’t hesitate to train yourself either: this certified training in e-marketing also offers modules to implement an effective strategy and better develop your business in 2023.
We wish to give thanks to the writer of this write-up for this outstanding web content
Get ready, 2023 will be an exciting year for digital marketing!
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