After IBM Hyper Protect Accelerator who selected Sorius and its coaching solution for cyclists in its 2022 promotion of the most promising startups in terms ofArtificial intelligence, Sorius is this time selected around the WebSummit of Lisbon as startup Alpha which takes place from November 1st to 4th. As a reminder, Niels Brouzes is the founder of the platform Sorius, Alexandre Rispalthe co-founder… and they offer next-gen coaching at an affordable price. Niels Brouzes was a professional cyclist from 2002 to 2010 in the team of Stéphane Javalet – Big Mat -Auber93. Champion of France in the category of hopes, winner of the Tour du Finistère in the French Cup among professionals, he has advised many professional and amateur runners for more than 10 years using his method of support.
Video – Niels Brouzes is the founder of the Sorius platform!
Alexandre Rispal, you are the co-founder of Sorius in charge of business development in France and internationally. After the company’s integration into the IBM/Village Capital global acceleration program, Sorius was selected in the Alpha program of the WebSummit at Lisbon, in the past the Alpha startups selected have been Twitter or Spotify for example. Your international ambitions take hold very quickly. Explain to us the presence of Sorius at the Web Summit in Lisbon, one of the biggest meetings for startups in Europe which takes place from November 1st to 4th?
AR: Sorius is a company whose vocation is to support cyclists all over the world. Our adaptive coaching platform incorporates unique technological innovations. The Web Summit welcomes 70,000 participants including the world’s largest investors and leading technology companies from all sectors. After a rigorous selection process, we were retained in the Alpha program with the possibility of benefiting from a stand on site in the Sportech sector. This is a tremendous recognition of the international potential of Sorius.
Since joining IBM Hyper Protect Accelerator in the USA, has your global vision accelerated?
AR : We have received hundreds of customer inquiries this summer from Belgium, the Netherlands, the UK and even the USA. We were thinking of moving forward in 12 months abroad. Faced with these requests, we have decided to speed up our opening to meet the needs of the community of cyclists, who number more than 15 million in Europe. From the first quarter of 2023, several European countries will be able to benefit from Sorius coaching, which will remain at the same price, 10 euros per month.
According to you, Sorius’ goal is to become the leader in cycling training, like Zwift or Strava, is this achievable?
AR : More than a goal, it’s part of our DNA. Sorius is a global cycling training brand that offers an ecosystem that is enriched every day to live its passion to the full. Is this achievable? We are convinced that it is quite possible to build a European and world champion from the Grand-Est region. We have the cycling know-how with Niels Brouzes and our ambassadors, we have the technological know-how with our IT team and Florent Polizzi (co-founder of Sorius), we have the business know-how. The main danger would be not going fast enough.
With the Paris 2024 Olympic Games, could Sorius become a flagship of French sportech?
AR : Our ambition is to gradually support all cyclists. From cyclists to people using the bike to take care of themselves without performance ambitions. The Olympic Games are going to be a great celebration of healthy sport and a great moment to encourage people to use the bicycle as an ecological means of transport. As such, we are active in several initiatives: support for young athletes to achieve their dream of participating in the Olympics through a give back policy, strong investment in CyclingTech France to help structure cycling start-ups. We see in the Olympics the great opportunity to make France win cycling! As such, Sorius will be a must in sportech.
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Hardware – Sorius selected at the Lisbon Web Summit as a start-up!
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