How Informatica Pivoted to a Multicloud Data Management Platform

The historic player in the ETL/ELT world has successfully launched a cloud-native platform bringing together all data management services. A strategic evolution supported by a return to the stock market.

2021 will have been a key year for Informatica. In October, the American specialist in data management reintroduced itself on the stock market, six years after having left it, raising 841 million dollars. A few months earlier, in April, the Redwood City firm had given a decisive direction in its history by launching a new offer called Intelligent Data Management Cloud (IDMC). A cloud-native, end-to-end data management platform designed for hybrid and multicloud environments.

“IDMC is a synthesis of our strategy”

This solution is a form of achievement for the Californian publisher, created almost thirty years ago in the historical market of data extraction and transformation (ETL/ELT). “IDMC is a synthesis of our strategy, says Denis Herriau, DG France and VP Southern Europe. This unified platform factors in subjects that were previously addressed by different solutions. It brings together our major functional areas of data integration , data governance and repository management.”

“From the same platform, a company can cover all its data management topics without resorting to a stack of technologies, some of which are sometimes obsolete”, adds Denis Herriau. IDMC also wants to be a response to the gradual rise of companies in the cloud which, while gaining in agility, cannot free themselves from their existing systems or lock themselves in with a single provider.

Nearly 28 trillion transactions per month

Almost a year after its launch, IDMC is already operating at a steady pace, processing 27.8 trillion transactions per month. A platform based on a micro-services architecture and driven by APIs, IDMC is powered by the in-house artificial intelligence engine, called CLAIRE. By interpreting metadata from various system sources, databases and other cloud services, this AI will automate data management and governance processes. It allows you to create data pipelines, process them and provision them for analysis.

In the field of the cloud, Informatica wants to be agnostic. Via various technological partnerships, the platform treats indifferently the environments of hyperscalers AWS, Microsoft Azure and Google Cloud or the modern data platforms of Databricks and Snowflake. For Denis Herriau, Informatica very rarely competes with the latter two. “Our historical added value relates to our ability to supply a platform with quality data with a good level of control. We provide all the bricks so that the data arrives in the right format and complies with the regulations. This preparatory phase creates the conditions for a good data management strategy.”

Democratize access to data

Informatica also intends to promote access to data beyond the circle of data experts. The publisher offers a simplified interface, the Cloud Data Marketplace, aimed at data consumers, whether they are in sales and marketing departments or in compliance-related functions such as DPO. “By providing this layer of abstraction, we are opening up data sets to as many people as possible. This also makes it possible to overcome the shortage of skills among data specialists.”

“Our Cloud Data Marketplace also makes it possible to overcome the skills shortage among data specialists”

The evolution of Informatica’s market positioning automatically leads to a change in the typical profile of client companies. While it originally focused on major CAC 40 and Fortune 500 accounts, the American publisher has broadened the spectrum. The mode of consumption of services in cloud mode lowering the entry ticket, it can attack companies achieving between 500 million and 1.5 billion euros in turnover. Like other publishers, Informatica is, in any case, driven by the dynamics of the cloud. In its latest financial results, it reported that its recurring cloud-related revenue jumped 40% in the last quarter of 2021 to $317 million.

For Denis Herriau, the French market is following the trend and not lagging behind in terms of cloud adoption. Among the French references, we can mention Manutan, Gras Savoye, Sodexo, Eurovia or Sanofi. The objectives pursued differ greatly from one account to another. Gras Savoye first acquired a reference data management solution to respond to a compliance issue (fight against money laundering, LCB-FT) before moving towards improving customer knowledge. A construction subsidiary of the Vinci group, Eurovia had undertaken a project to modernize its information systems based on an SAP S/4HANA base. Informatica solutions have enabled complex integrations including IoT data from thousands of construction vehicles.

For 2022, Informatica has three main priorities. The first concerns the strengthening of its relations with the major cloud ecosystems. It is already possible to consume Informatica services from Microsoft Azure or Google Cloud marketplaces. The second priority concerns product innovation and the functional enrichment of IDMC. “It’s about going further in the management of repositories by increasing the logic of customer data, financial data, employee data”, illustrates Denis Herriau. Finally, Informatica plans, in 2022, to increase its sales force to cope with its sustained growth. In the last financial year, its turnover increased by 9% to reach 1.4 billion dollars.

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How Informatica Pivoted to a Multicloud Data Management Platform

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