When it moved to Marseille in 2019, La Platform arrived with a model and a promise: to develop training courses useful to companies established locally and, by extension, to the territory, by opening up the courses, free of charge, to the profiles – young people most often – who find themselves excluded from a usual degree course. With a selection which is made by other criteria than that of the diploma, precisely.
A not mature enough digital marketing market
A different approach which then draws heavily on the links forged with large groups, ETIs and SMEs, in particular the Top20 club which brings together companies with more than 100 million euros in turnover and which are considered, both as locomotives and as fairly representative of the needs identified. A Top20 who becomes co-founder.
It’s that Aix-Marseille has capacities but faces obstacles, the recruitment of talent being one of them.
The first training courses concern, for example, web coding, cybersecurity and artificial intelligence.
The rapprochement with Oreegami is exactly in line with this logic. ” We had identified the difficulty of recruiting competent profiles in digital marketing and the enormous needs that emanate from the different structures, whether at the advertiser or in the agency for example. Clearly, on the territory, the maturity in digital marketing is not reached “, explains Cyril Zimmermann, the founder and president of La Platform. However, the online advertising market generated investment of 7.7 billion euros in 2021, i.e. growth of 24% in one year, all driven by the acceleration of digitalization.
Pooling to do things quickly and well
It is therefore a 3-month training course accompanied by 12 months in work-study which has been set up at La Platform with a first promotion, since this month of May. A second promotion is planned for the month of September, then on a quarterly basis.
And this rapprochement with Oreegami is a way to go quickly and well. Founded in 2018, also operating on a free model, the academy and its founder, Yann Gabay, had already crossed paths with Cyril Zimmermann. ” It did not seem appropriate to us to reinvent what already existed. With Oreegami, we share costs and revenues “. A principle of pooling set to duplicate itself? Cyril Zimmermann does not say no. ” The Platform can organize, co-organize or incubate training “. The objective is to provide training that complements each other. Since as long as we meet the needs of businesses, the response should be as fast and efficient as possible.
A rapprochement and a way of operating that can participate in giving substance to the Plan Marseille en Grand, at least in philosophy? Again, Cyril Zimmermann does not say no. ” The Platform participates in the Plan Marseille en Grand via the Carrefour de l’entrepreneurship “, but ” the rapprochement with Oreegami is one of them, in spirit even if it is not a state order “.
Citizen input, upstream and downstream
More broadly, meeting needs is a mission that goes beyond that of meeting businesses. Because The Platform is also called upon to provide expertise and training, therefore, to those who feel excluded from the digital world. And this upstream as much as downstream. Upstream, by raising awareness of the first steps of digital, which also includes the feminization of tech professions, which requires doing it early enough to “unlock the brakes installed very quickly”. Downstream, by providing basic but useful knowledge to any citizen, far from digital, for the needs of daily life. A banking institution would also have expressed its interest in this point.
Icade, partner to build the future campus
The Platform which continues, in parallel, the creation of its campus. Planned to be established within the perimeter of Euroméditerranée 2, over 25,000 m2, this urban third place as it defines itself, aims to be a link between the world of training, that of culture and that of of the company, by being open to welcoming the inhabitants of the metropolis. Probably the best way to break all the locks, conscious and unconscious. Icade was chosen as the partner for the actual construction of the place, with a building permit scheduled to be effective at the end of July. The Platform announced last June the objective of training 3,000 students by 2026.
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“The Platform wants to meet the real needs of companies” (Cyril Zimmermann)
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