VivaTech fair in Paris: start-ups from the Var and Alpes-Maritimes focus on the environment

Robotics, artificial intelligence or ecological issues… The young shoots established in the Var and the Alpes-Maritimes take part in the VivaTech exhibition. It is the largest trade fair in Europe dedicated to new technologies. With the help of the Provence-Alpes Côte d’Azur region, they emphasize the environment.

It’s a tricolor CES that ends this weekend in Paris. After the great digital mass in January, in Las Vegas, professionals in innovative technologies met this week at Porte de Versailles. VivaTech 2022, which ends today Saturday, June 18has established itself as the largest European meeting of technologies peak, 149 countries were represented.

The Provence-Alpes Côte d’Azur region was present therewith a number of start-ups from the Côte d’Azur, which also took the opportunity to inaugurate a regional platform designed to facilitate innovations: SouthPlace.

For the nuggets of the Côte d’Azur, this unmissable event that VivaTech has become is a lever of growth essential to their development.

For Valérie Tiersen, the creator and president of Green Score Capitalthe presence of his company during this week in Paris sounded obvious.

“This is the second time that we have participated in Viva tech. We wanted to repeat the experience because it is true that for us, it is an opportunity to meet potential partners, to be closer to large groups, but also to meet investors. It is an event that will join these three commercial, financial and partnership aspects.” explains the business manager.

The director of Green Score Capital spent three days with this delegation from the Region, with 35 other invited companies.

“The ecosystem in the southern region is coordinating for this event, and to support us as well as possible. We can see that there is real expertise in the Region because this is not the first time that they have come to the show. That in terms of locations, visibility for start-ups, in terms of events even at the stadium in the region. For example, she organized meetings with Israeli funds who came especially to meet us. there is also the Ministry of Ecological Transition which has passed, or the Arbois Méditerranée environmental technology park which was also there… There is for this event the connection of all ecosystemswhether it is the public authorities or the accelerators, and the French Tech Toulon and Aix-Marseille.lists Valérie Tiersen.

I think our public actors have really understood the importance of helping us, the private companies. It also promotes the territory, the talents, the skills, it helps to attract young people to our sector.

Valérie Tiersen, President of Green Score Capital

Start-ups on the Côte d’Azur do not suffer from comparison with more reputable French technological bastions, such as Grenoble or Paris. Their establishment would almost become an asset, especially when it comes to recruitment.

“There are a desire on the part of new talents to regain some meaning and quality of life. We are about ten people and we are being recruited!” rejoices the Toulonnaise Valérie Tiersen.

Célia Paris, head of communications for the company that develops the Nice application Bodyguard, which fights against hateful content, agrees: “we are based in Paris, Marseille and mainly in Nice where there are 30 people out of the 45 staff. We have had people move from their respective regions, or it was people who were thinking of coming to settle in the south. Nuggets are hard to convincebut it is enough that they discover our mission of general interest and that we are a start-up with a societal impact so that in general this corresponds to the level of values, and thewe manage to conquer different talents with absolutely crazy profiles.”

Emmanuel Curinier, President of F-Regexperienced its first VivaTech this year: “we weren’t a priori not in the usual scope because we are not at all in B to C solutions (a market for the general public, editor’s note). We are in a specific field, our main customers are network operators, such as Veolia or Suez, and we have seen several innovation managers in these large groups, they are big customers for us.

This company from Biot, which has 13 employees, was able to make new contacts and discuss with entrepreneurs from the Côte d’Azur: it was really energizing because we saw a lot of innovation all around us. We were in the South Region pavilion which was Green Tech oriented. We were able to exchange our visions and see that there is this dynamic there on the territory.”

Founded in 2014, F-Reg has patented a system of valves allowing in particular the regulation of runoff water in order to limit flooding. It has an annual turnover of around one million euros and works with a company in Carros specializing in laser cutting to produce its equipment.

Green Score Capital also offers its services in this environmental field. This strong focus displayed by the South Region pavilion echoes the authorities’ growing interest in innovative technologies in the field of ecology. Clearly, we see a rise in power from the actors who are really concerned about the situation and who wish to implement solutions. Our ambition is to be the leader in environmental assessment.” says Valérie Tiersen. His company, which sealed an agreement with the CNESbenefits from the showcase of the show to publicize its innovations in the fight for the preservation of biodiversity.

“Our clients operate in France and internationally. Everyone today talks about the carbon footprint, but it is a very small part of the impacts. The real subject is biodiversity. There are five pressures on biodiversity, climate change is only one of these five pressures. We are going to offer this global vision of environmental impact to make the right decisions and meet future regulatory constraints. We have the solution that responds to these challenges and provides a holistic vision.” she details.

The health of the digital environment was also at the heart of the discussions. The app Bodyguard, created in Nice, had its own dedicated stand on Friday 17 June. The company that has already known the CES has taken over the VivaTech outfit to present new solutions and forge new links.

“The goal for us is to highlight our moderation solution, really in B to B, where before, notably at CES in Las Vegas, we launched our mobile application in 2021. What interests us with VivaTech is to present our solution for media players, which whether it’s gaming or sports. The objective is to be able to explain to companies that we can protect them and their communities from toxic content.explains Celia Paris.

This is an opportunity to forge links with current partners, because we already have a good thirty clients, and above all to go and meet potential clients. We are in discussion with a lot of people, and it’s always nicer to be able to meet them in physical of course.

Celia Paris

Head of communication at Bodyguard

VivaTech is above all an opportunity to look at the most recent innovations and to confront a little foresight: “we are in an entertainment ecosystem with all the start-ups that revolve around the metaverse and web 3, into which we ourselves are integrating, because the social networks that we seek to protect today Today are also those of tomorrow on which we must move.”

But VivaTech is above all an open window to the international scene and a new horizon: “we are in a kind of technological sprint to ensure that thn addition to textual moderation, we can do audio, video, and image moderation, because that’s all that the metaverse will accommodate. The goal here is to go even further on spam, scams… everything that hinders exchanges on the internet. This year, we will not be satisfied with VivaTech and we will also go to others because the goal is to develop internationally.”

A dynamic that bodes well, especially in view of the latest statements by the President Emmanuel Macron, present at the Palais Expo this Friday, June 17, who wishes to see France reach the number of 100 tricolor unicorns in 2030 – or companies whose valuation exceeds one billion euros.

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VivaTech fair in Paris: start-ups from the Var and Alpes-Maritimes focus on the environment


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