Why digital coaching is the key to retaining and developing your teams

Workplaces are going digital and this trend has particularly accelerated with the pandemic, forcing the coaching offer to adapt in the face of very strong business demand.

Other more recent phenomena, such as the great resignation or quiet quitting, are pushing organizations to put the professional development of their employees at the heart of their priorities in an era where the workplace and our relationship with it are being redefined.

In this context, the use of technology for coaching is increasingly popular, as it integrates perfectly with new models of remote work. Thanks to specifically digital, accessible and evolving coaching, the company will be better equipped to support the professional and personal development of its employees, while improving productivityemployee engagement and retention.

Focus on digital

Innovation and competitiveness go hand in hand. The major advantage of the development of distance training, such as MOOCs, e-learning or even coaching, remains the educational innovation which not only boosts employee performance, but also increases competitiveness in the labor market. In addition, it is important to emphasize that digital coaching is a ROI tool. Not only does online training cost less than face-to-face training – since digital tools make it possible to follow training anytime, anywhere and from any medium -, but it also makes it possible to multiply the productivity of your employees, limit the drain of talent and adapt to changes in your field. Three advantages that considerably reduce your expenses, and even boost your turnover.

Nevertheless, for this to work, it is important to set up support methods, so that employees are not left behind in front of their screen. Companies are faced with a double challenge in particular: first, the need to evolve their training systems towards digital learning thanks to new technological approaches, and to support learners throughout the training course.

Once these issues are resolved, organizations will be able to benefit from the full potential of digital coaching and participate in the democratization of the act of training by making it accessible to as many people as possible in an effective talent management policy. These new teaching practices are fully in line with our current lifestyles where geographical mobility at work plays a fundamental role. This makes it possible to meet the needs of distance training, while participating in the development of the skills of their employees to increase the performance of the company.

Promising technological innovations

More and more companies are considering new technologies as tools that will help strengthen coaching approaches. According to a recent study, 28% of French organizations believe that artificial intelligence (AI) will play a key role in the coming years. And nearly half of companies already using coaching solutions would like to see AI used in learning recommendations (48%), data and reporting (34%), and in the selection process between the coach and the collaborator (“matching”).

On this last point, some matching processes already rely on AI based on elements such as the expertise of the coach, the immediate needs of the company and the requirements specific to the function, the department and the sector. , as well as the preferences of the coachee. A study revealed that complementary styles (in terms of management or learning approaches) and credibility in relation to the profession concerned could be beneficial to the relationship between the client and the coach. AI can go further to offer the best certified coach profiles to each coachee.

We also expect virtual reality (VR) to become more important in digital coaching for scenarios and role plays or to bring together teams from around the world for team coaching. In addition, 60% of French companies believe that VR could improve development offers.

Coupled with innovative training approaches, new technologies can help unleash the potential of employees even more.

Innovative training methods

Digital transformation allows for more flexible and flexible training approaches, but it involves some adaptation on the part of companies. Although aware of this need, they are still very late in the transition to digital learning – in particular due to a lack of knowledge of the offer. Among the most innovative training available:

  • Digital business university: it is a place of learning and continuous professional development to maintain the competitiveness of companies. In particular, it makes it possible to maintain the employability of talent thanks to a professional skills development plan. A good corporate university offers personalized support, global and local considerations, and relevant use of new technologies to support the digitalization of organizations, but also to strengthen team cohesion and corporate culture.
  • Mobile learning: also called nomadic learning, this fully digitized professional training tool has the advantage of being accessible at any time, from anywhere and on any medium (phone, tablet or computer). With m-learning, the development of professional skills is accessible to as many people as possible.
  • Gamification: innovative training courses are those that are inspired by fun applications to design and run distance courses in the serious-game mode. This involves setting up games, quizzes or even puzzles to make the learning process more fun and immersive. This gamification, in addition to making the learning experience more enjoyable, facilitates memorization by the learner.
  • Social learning: this method is based on the interactions between the different members of the group. Many virtual learning platforms thus offer learners the opportunity to discuss their own experience. This interactivity can also be done via a collaborative mutual aid program on social platforms (Facebook groups, Discord channel, etc.). Studies have shown that experiential social learning training not only increases results, but also motivation.

Research shows the beneficial effects of digital coaching in terms of reducing the logistical costs associated with traditional coaching (travel, booking rooms, etc.) and providing flexibility for leaders to offer coaching sessions on a larger scale within their organization. company. However, digital coaching only works if it is individualized and adapted to the needs of each employee, and delivered by certified coaches using user-friendly technologies.

Thanks to technological advances and innovative methods, digital coaching is today not only a powerful career development tool for employees at all levels of the company, but also plays a key role in mental health, well- being employees and in the culture of the company as a whole.

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Why digital coaching is the key to retaining and developing your teams


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