Business intelligence: Linedata integrates artificial intelligence and prescriptive analysis into its solutions

Last month, Linedata, publisher of global solutions for asset management, insurance and credit professionals, announced that it had developed two artificial intelligence modules aimed at supporting its clients in decision-making and winning in productivity in the follow-up of the customer file. Called “Digital Assistant” and “Sales Advisor”, these two modules are available for the Linedata Ekip solution360 but can be deployed on other Lending & Leasing solutions.

Created in 1998, based in Neuilly-sur-Seine, Linedata, born from the merger of three companies: GSI Division des Banques, Line Data and BDB Participation, is a publisher of value-added software, services and data dedicated to the sector. financial.

Its 1,100 employees in 20 offices enable it to provide comprehensive end-to-end global humanized technology solutions and services managing all types of investment processes, from pre-trade to post-settlement, for a wide range of businesses, including institutional and collective holding companies, hedge funds, prime brokers, fund managers, transfer agents, corporate savings fund managers and bank affiliates or independents.

To this end, in 2011 it developed the Linedata Ekip solution 360.

Alain Mattei, Deputy CEO of Linedata’s leasing and credit business, said at the time:

“In Europe, the credit and asset finance industry is focused on risk management on both the commercial and client side. In other parts of the world, however, such as Asia or Latin America, the market is growing rapidly and companies want to reduce time to market and make decisions more efficiently. Linedata Ekip360 has unparalleled functionality and combines all types of rental and loan contracts in a single software package that can scale to support the growth of a business, whether it is pursuing a geographic or product growth strategy. »

The new Digital Assistant and Sales Advisor modules for the Linedata Ekip solution360

Sales Advisor to guide financing advisors

To create the Sales Advisor module, Linedata experts deployed learning algorithms to calculate a relative probability of closing between the different simulations offered to the client while taking into account the evolution of commercial policies over time. To achieve this, Linedata worked with a mixed team of data scientists and business experts who were able to collaborate on an accelerated implementation for SOFAC via a Datalab. SOFAC is a Moroccan company specialized in the field of consumer credit.

Its managing director, Khalid Dbich, said:

“Contrary to popular belief, the financing offer that has the best chance of success is not necessarily the one with the lowest monthly payment. It was important for us, at SOFAC, to master all the information upstream in order to provide the best advice, to propose the most suitable financing offers and, ultimately, to remain competitive. Linedata’s Sales Advisor prescriptive analysis module provided a real response to our needs. We are immediately looking forward to participating in this promising project, which focuses on the concrete and tangible contributions of artificial intelligence to solving business problems. »

In concrete terms, Sales Advisor carries out analyzes based on anonymized data concerning the buyer, the property to be financed or even the financing organization and allows the advisers to propose the offer adapted to their needs.

Linedata has designed Sales Advisor to help its customers optimize their business processes around three main use cases:

• Improve the closing rate of business proposals by determining the most appropriate funding schedules;

• Help to sell additional services (insurance, maintenance, …);

• Identify loyal customers (future renewals) as early as possible in the installation process.

Digital assistant to benefit from the experience of other file managers

Digital Assistant is based on a LSTM (Long Short Term Memory) recurrent neural network that takes into account the current screen and the sequence of actions leading up to it in order to make the prediction. It uses all the traceability data provided by the solution, makes it more reliable and enriches it with new concepts relating to accounting or financial processing.

Artificial intelligence proposes actions to a case manager, depending on the choices previously made by other users on the same type of case. The wizard thus generates the equivalent of a workflow business without requiring complex configuration.

Linedata’s digital assistant is particularly useful for:

• Avoid navigating through multiple sub-menus to select the appropriate option;

• Simplify the handling of a file in progress by a collaborator who does not know it very well by immediately indicating its current status and the next actions to be taken;

• Pass on essential know-how from more experienced colleagues to newcomers, who benefit from reliable suggestions for tasks to be performed.

Alain Mattei, Head of Lending & Leasing at Linedata, explains:

“In business intelligence, prescriptive analytics helps decision-making by identifying the best choices among the various options available and within known limits. We have chosen this approach and developed two modules to be integrated into our software offer. This will allow our customers to make more informed decisions while maintaining a high level of productivity and efficiency. »

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Business intelligence: Linedata integrates artificial intelligence and prescriptive analysis into its solutions


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