AI and data analytics will create opportunities for a more seamless customer experience

WATERLOO, ONTARIO, April 13, 2022 /CNW/ – Definity Financial Corporation (“Definition”) (TSX: the) today announced that its subsidiary Definity Insurance Company has established a new relationship with Google Cloud that will allow the two companies to collaborate and leverage Google’s advanced technology in data, analytics, artificial intelligence (AI) and machine learning (ML) to accelerate the development of innovative personalized insurance solutions in a highly secure cloud environment. Combining the deep insurance expertise of Definity’s family of companies with the cutting-edge technology services of Google Cloud will provide the ability to create a smoother and more intuitive insurance experience for customers and brokers.

Definity’s family of companies has made significant investments to develop industry-leading digital capabilities, including Sonnet, Vyne and Vyne Commercial. Launched in 2016, Sonnet is the first fully online home and auto insurance company coast to coast, while Vyne and Vyne Commercial provide brokers with a simplified, fully integrated digital offering to better meet the needs of personal and commercial customers in real time.

“The shared ambition of Definity and Google Cloud is to create industry-leading, knowledge-driven, and customer-centric experiences,” said Rowan Saunders, President and CEO of Definity. “Our innovative collaboration will make us one of the first Canadian P&C insurers to leverage Google Cloud technologies in this way. We believe this will enable us to deliver solutions that further solidify Definity as an industry leader that improves insurance. »

“By combining Definity’s deep insurance expertise with Google Cloud’s advanced data analytics and AI capabilities, we will create a more personalized and seamless experience for Definity customers,” said Zac Maufe. , Head of Financial Services Solutions at Google Cloud. “We are excited to work with Definity and bring our scale, speed and security to power the future of the business. »

About Definity Financial Corporation
Definity Financial Corporation is the parent company of some of the the many of the oldest and most innovative multi-channel and P&C insurance companies and distributors, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions and Petline Insurance

This press release contains “forward-looking information” within the meaning of applicable securities laws in Canada, which reflects Definity’s current expectations regarding future events, including statements regarding the features and benefits of the relationship. In addition, any statement that refers to expectations, intentions, projections or other characterizations of future events or circumstances contains forward-looking information. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond Definity’s control. These risks and uncertainties include Definity’s ability to successfully realize the benefits of the relationship and manage the associated risks. Actual results could differ materially from those projected herein. Definity undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities laws.

SOURCE Definity Financial company

For further information: Media Inquiries: Sarah Attwells, Director, Corporate Affairs, (C) 416-986-9360, [email protected]; Investor Inquiries: Dennis Westfall, Manager, Investor Relations, (C) 416-435-5568, [email protected]

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