Ikea delivers a realistic 3D experience to its customers to design their living space


Ikea offers its customers a new realistic experience to design their living space, from a PC or a mobile, called Ikea Kreativ. IKEA Kreativ’s core technology was developed by Silicon Valley artificial intelligence specialist Geomagical Labs, which Ikea acquired in April 2020.

A first deployment in the United States on iOS

The first rollout is in the US for iOS and laptop users. Ikea Kreativ will be available for Android users and other countries in fiscal year 2023. US customers can access the full room design experience for free by downloading the Ikea app from the App Store from Apple or by visiting Ikea.com.

Ikea Kreativ will remove barriers to buying furniture »

Ikea Kreativ will break down barriers to buying furniture, allowing people to go from inspiration to reality and design their perfect home Said Parag Parekh, Acting Co-Director of Digital at Ingka Group, The experience aims to inspire customers, unleash their creativity and help them visualize the look, fit and function of furniture in their homes. houses, thanks to a realistic interactive design.

Customers can design their own spaces. With the Ikea Kreativ scene scanner, integrated into the Ikea app, customers can create editable and realistic 3D replicas of their own spaces, which they can edit and design with Ikea products.

Photographs of own space

Customers can take a series of photographs of their rooms, which are automatically processed and assembled into an interactive wide-angle replica of space, with precise dimensions and perspective. Customers can “erase” existing furniture from the scene, position new Ikea furniture, quickly switch alternatives, and completely design the room.

Customers can browse the Ikea catalog and try out products in realistic space environments

The application also allows you to explore Ikea products in 3D showrooms. Customers can explore Ikea products, combinations and design ideas in a gallery of 50 3D showrooms, available on the new Design page of IKEA.com. Customers can browse the Ikea catalog and try out products in realistic space environments – quickly swap, move, rotate Ikea products to select the best options.

Once customers have designed their perfect piece, they can add products to their cart, save their design ideas to their Ikea account for later, and share design ideas with family and friends to get inspiration. inspiration and design advice. These virtual rooms are stored in the Cloud. They can be designed from anywhere. Customers can bring their bedroom to the store using the Ikea mobile app, to guide their in-store purchases.

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Ikea delivers a realistic 3D experience to its customers to design their living space


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