Monoprix is selling two exclusive NFT collections created with pastry chef Yazid Ichemrahen and designer Vincent Darré. The brand is joining forces with two creators in order to offer access to digital works, and wishes to place itself at the forefront.
A cake NFT marketed in 90 copies
From April 4, 6 NFT digital works produced in a limited series will be put on sale. Pastry chef Yazid Ichemrahen has created a cake that will only be sold digitally. This NFT is available in 90 copies. It will also be able to give its buyers access to an unprecedented and exclusive physics experience, in a second phase.
The second collection is the result of a collaboration with designer Vincent Darré. This imaginative decorator will propose 5 works specially created for the NFT Monoprix. These works are titled Exquisite Corpse, Still Life, Luncheon on the Lawn, Melodies and Metaphysical Perspective. Each of these 5 NFTs will be available in 18 variations. There will therefore be a total of 180 NFTs marketed thanks to the 2 creators.
The acquisition of these NFTs takes place on the Ethereum (ETH) blockchain. Each NFT is offered at a price of 0.09 Ethereum or approximately €267 depending on the current price of this digital currency. This award is a nod to the 90th anniversary that Monoprix is celebrating this year. ” With an NFT, you have a certificate of authenticity. This means that you own the digital work. Thus, no matter how many copies exist, you are the sole holder of this unique copy. underlines Monoprix.
A site dedicated to NFT created by Monoprix
Transactions to acquire Monoprix NFTs will be carried out directly via a dedicated site on NFTs, which offers a didactic course, to support customers in this new form of purchase. Monoprix wants to offer a step-by-step on how NFTs work, supplemented by an FAQ and a glossary to better understand this new universe.
” Today, we are setting out to conquer the blockchains with 6 NFTs offered in limited edition says Ferdinand Tomarchio, digital, data and IT director of Monoprix and digital director of the Casino group, parent company of Monoprix. ” In recent months, Monoprix has undoubtedly taken the turn of e-commerce by being ever more innovative and efficient in its omni-channel and digital strategy. he continues.
Customers want to be accompanied in NFTs by a daily brand
” Monoprix is always on the lookout for the latest trends continues Maguelone Paré, Director of Concepts and Innovation at Monoprix. ” We are going even further in promoting beauty and goodness by launching our first digital works she explains.
” This meets the new needs of our connected urban customers, but also of a clientele curious to explore new technological territories. she adds. ” This clientele wishes to be accompanied by actors in their daily life to take the plunge. We will learn with them from this first experience in order to consider the next concretizations she announces.
But what to do with his NFT? ” You can enjoy your NFT as a digital artwork, broadcast it, put it on your Twitter, etc. You can resell it on platforms like OpenSea. Above all, follow the @Monoprix Twitter account with the #MonoprixNFT, in order to stay informed about the follow-up to this project. concludes Monoprix.
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Monoprix sells two collections of NFT, one in pastry and the other purely imaginary
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