The global tech and metaverse community comes together to discuss and showcase the potential of the new immersive world

DUBAI, 25th September, 2022 (WAM) — The Dubai Metaverse Assembly will be hosted by the Dubai Future Foundation (DFF), under the patronage of His Highness Sheikh Hamdan bin Mohamed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council and Chairman of the DFF Board of Directors, September 28-29 at the Museum of the Future and AREA 2071. This regional event, the first of its kind, will host 300 global experts and more than 40 organizations specializing in metaverse applications and virtual worlds.

This flagship event, which is one of the largest specialty events in the region, will explore the digital economy and determine how governments, businesses and communities can harness the limitless potential of the metaverse to create a bolder future.

More than 30 local and international leaders, including scholars, designers, builders, and metaverse specialists in virtual education, e-commerce, medicine, art, games, events, NFTs and other digital assets, will speak at the two-day event. Additionally, the event will host speakers from renowned global organizations such as Meta, Binance, Mastercard, The Sandbox, Bedu, PWC, Accenture, BCG Digital Ventures, Decentraland, Mastercard, among others.

The Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications and Deputy CEO of the Dubai Future Foundation, Omar Sultan Al Olama, remarked that the “Dubai Metaverse Assembly”, which is being held in Dubai this week, serves as a global platform bringing together technology experts and the metaverse community from around the world to define the possibilities and harness the potential of this promising virtual world.

He added: “This specialized event is a first for the region and a unique opportunity to exchange knowledge and ideas on the best solutions, projects and industries that can benefit from the vast potential of the metaverse. Through this inaugural event, we let’s shine a light on the extraordinary potential of this immersive world to accelerate economic growth, drive innovation, and create a fundamentally better future for humanity.”

Over 25 sessions, meetings and workshops will be held at the Museum of the Future and AREA 2071 at the Emirates Towers during the Dubai Metaverse Assembly. They will cover a wide range of topics: from building a robust and scalable metaverse infrastructure, to creating strong, business-friendly regulation, to delivering public services in the digital world. The world’s metaverse experts will gather in Dubai to discuss what big tech and private companies need to do to grow a sector that could top $30 trillion in 15 years.

Meta’s Reality Labs Business Engineering Director, Ziad Traboulsi, said, “We are delighted to be participating in the Dubai Metaverse Assembly and look forward to discussing the metaverse with a highly engaged and tech-savvy audience. nothing beats being together in person, when that’s not possible, the metaverse will bring us closer, because the interactions in the metaverse will be more like the ones we have in our daily lives. to make it something that billions of people can benefit from.”

Vice President of Innovation at Mastercard Labs, Mastercard, a unique lab committed to delivering high-impact, customer-centric experiences, Keith Jordan, said, “We look forward to welcoming leaders and futurists around the world to explore the myriad ways our realities will change as we enter the metaverse. Emerging worlds present limitless possibilities, and Mastercard is proud to help accelerate these technologies while supporting Dubai’s ambitions to become one of the top 10 metaverse economies in the world.”

Mastercard Labs will host a session dedicated to how shopping, banking, and gaming are shaping the metaverse and how they will coexist with the physical world.

Managing Director and Partner of BCG Digital Ventures, the world’s largest business builder, whose mission is to invent, launch and grow game-changing businesses, Mark Zaleski, said: “Dubai is recognized globally as a city of the future, and we see huge potential to ignite a wave of innovation and help businesses in the city embrace digital technology. The metaverse is at the heart of this digital transformation, and we are excited to “idea of ​​helping Dubai businesses leverage the virtual world to gain a competitive advantage. I’m excited to join the conversation at this inaugural Dubai Metaverse Assembly conference.”

Executive Director and Managing Director of Binance MENA, Alex Chehade, said, “I look forward to connecting with peers, experts, and metaverse enthusiasts at the Dubai Metaverse Assembly, which will be a fantastic forum for bring together the regional and international metaverse community and stimulate debate around virtual ecosystems.” Alex added, “I’m also looking forward to hearing others’ views and sharing my own insights into the role the decentralized world will play in the future of the digital economy. Regulation will significantly influence the possibilities of virtual worlds. and their applications in the future. It is therefore essential to put in place stable and progressive regulatory frameworks to build confidence and innovation in our sector and stimulate long-term growth.” Chehade concludes, “Binance remains committed to supporting and contributing to these goals, and we view the Dubai Metaverse Assembly as an ideal platform to do so.”

COO and co-founder of The Sandbox, an open Metaverse that launched a virtual Dubaiverse neighborhood, Sebastien Borget, said: “Our vision has always been to empower local creators and allow them to benefit from their creativity and monetize their time and skills as they wish. The sandbox is gradually becoming a digital nation without borders that must provide culturally rich and immersive experiences – and we are proud that Dubai is leading the way in this direction.”

Co-founder of Polygon, the leading blockchain development platform, delivering scalable, affordable, secure and sustainable blockchains for Web3, Sandeep Nailwal said, “At Polygon, we are working to realize the true potential of web3 technology for millions. users. The tools built today will improve the quality of life for people around the world while ushering in a new technological and industrial digital era. We are building a Web3 future that promotes equality among users, encouraging the self-sovereignty and free expression to significantly advance the human experience with blockchain technology.”

Co-founder of MetaCon Global, a one-of-a-kind “metaverse-to-reality” pop culture convention, Abdelrahman Mohamed, commented, “While the metaverse is still in its infancy and we have yet to fully deploy its potential or predict the ultimate impact it will have, we already recognize that it holds great promise for unlocking the greatest opportunities ever presented to modern businesses since the inception of the internet.In short, we see the metaverse and the web3 redefine the way people work, learn, meet and live.

In line with the vision of our leaders, the Dubai Metaverse Assembly is the ideal platform to foster effective public and private partnerships and concrete collaborations to address some of the most critical challenges and innovate for a more sustainable future for all”.

VP of Investments at Pixelynx, the music metaverse gaming platform founded by electronic musicians and game-changing tech visionaries, David Clark-Joseph, said: “The Dubai Metaverse Assembly, hosted by the DFF, brings together the innovators who will articulate our shared vision for the metaverse. This will be a fundamental aspect of the future and together we are building this foundation. We are approaching this vision for the future with a focus on music and experience – the potential for music to evolve in the metaverse cannot be underestimated and Dubai can play a pivotal role in these developments.”

Global Head of Business, Digital Partnerships and Innovation, HSBC, Catherine Zhou, said: “The Metaverse and Web 3 technologies, such as blockchain, tokenization and smart contracts, have the potential to transform how financial services organizations interact with customers, as well as drive the development of new products and services.The Dubai Metaverse Assembly provides an essential forum for many different types of organizations to discuss how to unleash this new era of innovation, including working with governments and regulators to make it safe for consumers.”

Decentraland Creative Director Samuel Hamilton said, “We are delighted to be at the Dubai Metaverse Assembly, where we will be representing the decentralized developers and engineers who are building the open metaverse right now. This event will allow all voices to be adequately represented, and we believe this will also be a great opportunity to coordinate and collaborate with governments and international organizations. We look forward to sharing what we have learned about how to build virtual worlds “.

Insightful plans for the future of the Metaverse and its opportunities: The Dubai Metaverse Assembly is the first such event since His Highness Sheikh Hamdan bin Mohamed bin Rashid Al Maktoum endorsed the Dubai Metaverse Strategy in July. This strategy aims to add $4 billion to Dubai’s GDP, support 40,000 virtual jobs by 2030 and attract 1,000 companies specializing in blockchain and metaverse technologies to make Dubai one of the top ten metaverse economies. of the world.

Translated by: Gihane Fawzi.

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The global tech and metaverse community comes together to discuss and showcase the potential of the new immersive world


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