Mobile companies in Pakistan are implementing artificial intelligence in different features of their products to gain an edge over their competitors and amass a major share of the country’s overall smartphone market.
Also, besides cameras, companies have started focusing on mobile phone customer privacy for a safe and secure experience.
Speaking at the launch of a new smartphone in Lahore this week, OPPO Pakistan CEO George Long called implementing the latest technologies one of the key elements for his company’s profitability. Furthermore, he added that product features play a huge role in expanding the company’s market share.
He liked that the smartphone maker managed to introduce a micro lens in locally made products in Pakistan for the first time.
OPPO’s public relations manager Khizra Waqar said the company is implementing artificial intelligence (AI) to improve smartphone cameras and privacy.
“There is a lot of research going on that focuses on how to improve the consumer experience through the implementation of advanced technologies and artificial intelligence,” she said. “Innovations in cameras are particularly favored and this time the firm has introduced a new sensor with its camera.”
Moving on to details about the privacy innovation, she said the company is focusing on encryption and in addition it is implementing AI to let users know if someone is listening while they were using their phones.
Detailing further, she added that the front cameras were now enabled to detect people spying on customers’ phones.
“In such a case, the AI hides the screen and warns the user,” she said. “Finally, she added that the technology was used to provide multilingual support for phones.”
Artificial intelligence expert Mahe Zehra Hussain said the technology is making people’s lives easier by making electronics more efficient and smarter.
“From your spam filter to your phone’s browsing capabilities, everything is based on machine models and AI,” she said.
According to her, Pakistan had immense potential for AI-based products and applications.
“We have the talent to build these products and we have the ability to sell them all over the world,” she said. “IT-based exports will play a huge role in our economic future.”
Speaking about some of the challenges associated with AI, she said talent acquisition and retention were major issues.
“AI is about solving huge problems, and those problems take time and skill to solve,” she said.
Published in The Express Tribune, April 17and2022.
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