Erasing your data online in a few clicks, the ambition of the Mine company

After their military service in cybersecurity units of the Israeli army, Gal Ringel, Gal Golan and Kobi Nissan created a few years ago the company Mine which wants to help Internet users to be forgotten thanks to artificial intelligence.

A user enters his email address on the group’s site which, using artificial intelligence, lists all the companies with which he has been in contact and shows what data has been shared (date of birth, personal address, bank details, etc.).

The user can then decide to contact each company to request that their data be deleted, with an email template prepared by Mine, which also ensures that they do not have access to the content of the emails but only to the “subject” line of the trades.

“You are the sole owners of your dataclaims the company on its website. Our technology gives you access, transparency and control over the data you share online. » According to Gal Ringel, one million people have already used Mine’s services, free for individuals and paid for by companies, and ten million data erasure requests have been sent to companies.

“We are not telling people not to use Facebook or Google but we are saying: as you like to use the Internet, we will show you who knows what about you and what the risks are”explains Gal Ringel to AFP.

Strengthen privacy with one click

Mine is not the only tool for tracking down and erasing digital data, but its creators consider it to be one of the simplest and most widely used. In Israel, the legislation is overdue and unable to cope with today’s digital challenges, says Naama Matarasso Karpel, director of Privacy Israel, an NGO that fights for the right to privacy through education and legislation.

The country, which presents itself as the “start-up nation” because of its sector high tech bubbling, does not have the equivalent of the GDPR, the general data protection regulation voted by the European Union (EU) in 2018, which has become an international reference and which notably enshrines the right to erase data on the internet .

Hackers have also recently managed to penetrate the database of Atraf, an Israeli LGBTQ site, and that of Shirbit, a local insurance company.

“Privacy is a bit like health or air, you don’t feel like you need it until you realize you really need it”, believes Naama Matarasso Karpel. According to her, companies have become aware more quickly than individuals of the issue of online confidentiality, convinced that this could be an asset to put forward to establish a feeling of trust among their customers.

Mine, which has just been contacted by companies wishing to strengthen this confidentiality, has developed a special tool for the private sector to tell where customer data is stored and to simplify the often “tedious” steps to delete it, explains Gal. Ringel.

However, not all data is identifiable and some cannot be legally deleted, which limits the activities of the Israeli company.

Erasing data, in general, is “a complicated technical exercise”, notes Omer Tene, co-founder of the Israel Tech Policy Institute, a research center based in Tel Aviv. Since there are fifty shades of data online, “It’s hard to fulfill that promise of deleting things online with just the press of a button”he notes.

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Erasing your data online in a few clicks, the ambition of the Mine company


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