Presidential: here are the words most used by candidates

2:18 p.m., April 3, 2022

Emmanuel Macron

The words of Emmanuel Macron.

(CNRS/University of Nice for the JDD)

During this campaign, Emmanuel Macron speaks little. The political barometer classifies his rare speeches on the right (57.78%), as if the candidate had identified where the pool of votes to be conquered was. Outgoing President, he uses the verb ” Continue “ to assert its record on the “reforms” committed, “construction sites” started or simply from the fight against the “viruses”.

It often takes on Sarkozyist overtones around the need to ” work more “, the extension of the retirement age or “interest”. Finally, his speech is marked by the strong presence of the ” I “.

Marine Le Pen

The words of Marine Le Pen.

The words of Marine Le Pen.

(CNRS/University of Nice for the JDD)

The speech of Marine Le Pen, identified on the right at 71.88% by the barometer, is marked by the traditional themes of the RN. Like her father before her, the candidate denounces “immigration”, which she describes as “submergence” and alert on threats of “Islamism”. Faced with these dangers, it develops a national and security discourse centered on the fight against “delinquents” and the acts “anti-French”.

Some words, however, denote an attempt by the candidate to refocus by addressing social issues such as families “single parents” or the “desertification” medical.

Jean-Luc Melenchon

The words of Jean-Luc Mélenchon.

The words of Jean-Luc Mélenchon.

(CNRS/University of Nice for the JDD)

Classified on the left at 69.93%, the speech of Jean-Luc Mélenchon presents itself as humanist, ecological and social. The candidate applies to “humanity” and shells a ” program “ aiming to “harmony” from “humans”, among themselves and with ” nature “ and the ” animals “.

His speech has an ecological intonation, with for example the preservation of the ” Wed “ at the heart of his project “ecological planning”. The candidate underlines with marked words the excesses of the “capitalism” and ” Marlet “the defense of ” retirement “ at age 60, the blocking of ” price “ or the preservation of “National Education”.

Eric Zemmour

Eric Zemmour's words.

Eric Zemmour’s words.

(CNRS/University of Nice for the JDD)

Classified by the barometer as the most right-wing of the candidates (80.29%), Éric Zemmour takes up a very typical lexicon of the far right. This is ” the story “ of ” France “ with for example that of the “Vendée”, which the candidate often summons. It is a concern around the “civilization” and the ” fear “ of the downgrading of the French “power”. It is the idea of ​​a “reconquest” necessary.

Zemmour targets the traditional electorate of “craftsmen”, from ” tradespeople “ and denounces “the assistantship” and the “scum”. In this, he thinks to make the link between the right of Nicolas Sarkozy, Buisson line, and that of Le Pen senior.

Valerie Pécresse

The words of Valérie Pécresse.

The words of Valérie Pécresse.

(CNRS/University of Nice for the JDD)

The lexicon of Valérie Pécresse seems to deport her to the right (71.63%), very close to Marine Le Pen (71.88%) and Éric Zemmour (80.29%). His favorite words often come from the “sovereignty”, of the ” France “, from ” French “ or the “nation”. We also find “identity”, “immigration”, “Islamism” Where “African”.

More classically for the Republican right, Pécresse loves words “order”, “authority”, “freedom” Where ” family “. In front of “Macron”, that she often denounces in her speeches, she thus takes care of her right and worries, as a good manager, about the state of our “finance”.

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Presidential: here are the words most used by candidates


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