Despite controversy, Adobe says yes to art-generating AI

Adobe has just announced that works of art generated by artificial intelligences (AI) could be put up for sale on its image bank, Adobe Stock. A decision that goes against other online platforms.

A ” great leap forward for creators »

SlabMidjourney, Stable Diffusion, art-generating AIs are becoming more and more popular. By allowing users to create a visual in just a few seconds from simple text, they shake up the art world and create controversylike the victory of this table generated by an AI in a contest that happened in the state of Colorado.

Despite the controversy, Adobe has decided to give these 2.0 artists a chance by opening its image bank service to their creations. Artists and contributors using art-generating AI will soon be able to offer this type of work in the creative giant’s marketplace, under certain conditions. They will need to designate their AI-generated content as such, but also obtain the appropriate permission before submitting works based on third-party content, such as text prompts that refer to people, places, property or the style of a real artist.

Early generative AI technologies raised questions about how they should be properly used. Adobe has thought deeply about these issues and has implemented a new submission policy that we believe will ensure our content uses AI technology responsibly by creators and customers. says Sarah Casillas, senior content manager for Adobe Stock, in a blog post. She adds that she views art-generating AIs as a “ great leap forward for creators », offering them a way to expand their portfolios and earning potential.

Adobe wants to help transform generative AI technology in ” tools that empower artists, never seeking to replace human imagination ».

A very controversial technology and not yet well defined on the legal level

Adobe’s new measure differs from other major art world platforms. Many online art communities have decided to ban the distribution of this type of content, just like Getty Images which announced in September that downloading and purchasing them was banned. The head of the image bank notably quoted ” genuine copyright concerns regarding the results of such content and unresolved issues regarding the imagery, metadata, and individuals contained in such images “.

In effect, these AIs are mostly trained on visuals from the Internet, and therefore on the work or photographs of human artists. It is not uncommon for the works they generate to closely resemble an artist’s style; several of them therefore did not hesitate to step up to denounce the democratization of this technology. It is for this reason in particular that Adobe will require that its contributors indicate the name of the artist whose visual is inspired for this type of content.

There are still many unanswered questions regarding art-generating AI, particularly legally. For instance, there is no legislation yet on whether the people whose works helped form AI systems have any rights to those systems or the works they produce. If this legislation sees the light of day, Adobe could find itself in a less than rosy situation.

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Despite controversy, Adobe says yes to art-generating AI


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