Year after year, theinternet of things (IoT) is fundamentally transforming the tourism sector by profoundly changing the functioning of the various internal processes. On the one hand, the tourism IoT makes it possible to improve the management of revenues and operating expenses. On the other hand, it enables further automation and the enrichment of the customer experience.
Increasingly present in private homes, the IoT is gradually invading the professional world. Printers, computers and other products are already becoming intelligent.
But, if a large number of industries can today benefit from IoT technology, the travel and tourism industry is undoubtedly best placed to take full advantage of all these benefits. We therefore understand better why the Internet of Things (IoT) is one of the major technological challenges of this sector.
Reminder on what the IoT is
IoT is an umbrella term referring to any system of computing devices or machines connected to each other through a wireless network.
Ultimately, IoT encompasses all devices and devices equipped with a network connectivity allowing them to interact with each other, receive and share huge amounts of data about their users. This can range from an interconnected home automation system through autonomous vehicles to smart cities with hundreds of different interconnected objects.
IoT tourism: so many opportunities for tourism professionals
World leader in tourism, Europe welcomes nearly 800 million tourists every year. To keep this place, tourism professionals must constantly innovate their offer and adapt to the needs of new traveler profiles. We are talking in particular about mobile users and digital nomads.
With this in mind, new disruptive technologies such asartificial intelligence, the IOT and the distributed ledger technology (DLT) are among the trends not to be missed.
In this case, the use of smart devices makes it possible toautomate the various processes in hotels and their rooms or on planes. To a large extent, the tourism IoT makes it possible to generate what are commonly called smart destinations.
These destinations with a high level of complexity make it possible to increase competitiveness. And this, while improving the efficiency of marketing processes as well as production processes. This, while allowing professionals in the sector to achieve their objective in terms of sustainable development.
Meanwhile, IoT provides tourists with better control and best possible customer experience. This, by optimizing their customer journey and offering them the information they need in real time on their mobile device.
In addition, the tourism IoT makes it possible to better understand the needs of the visitor. Indeed, as a communication channel in its own right, connected objects make it possible to collect and recover usable data from the connectivity of the client itself. The latter can then help professionals in the sector to improve the decision-making processes of each actor thanks to the big data.
In fact, the tourism IoT makes it possible to set up smarter strategies and productive, in particular by making it possible to predict future scenarios. And this, for the entire value chain of the tourist destination.
Tourism IoT: for which applications?
Although one of the best-known applications of the IoT remains home automation in the context of smart hospitality, the IoT in tourism and travel does not only focus on the development of “connected room”. Indeed, the tourism IoT can improve a number of business uses. In the tourism industry, the IoT can be used in the following ways, among others:
Tourism IoT enables a higher level of personalization in hotels and on flights. Among other things, the IoT allows customers to have better control and access to the various services via a centralized device or their own mobile device. In addition, thanks to the IoT, tourist establishments can allow the customer to connect all their connected devices to the WiFi network. They will then be able to treat themselves to an experience just like at home.
The smart trip
Thanks to the tourism IoT, it is also possible to streamline the customer experience as much as possible. And this, in all areas of the travel industry. On the one hand, in airports, smart sensors can directly send an alert to passengers’ mobile devices. And this, when their luggage is nearby. This allows them to locate them more quickly.
On the other hand, in hotels, the IoT makes it possible to set up a more transparent registration process. This, in particular by allowing customers to check in automatically from their smartphone. And that, without them having to stop at the reception. A process made possible by electronic key cards sent directly to customers’ smartphones.
In restaurants, sensors can alert restaurant staff when a customer arrives and automatically receive the correct table number.
Smart power consumption
Optimizing energy consumption is a major environmental and financial challenge for the tourism sector. And it is now possible thanks to IoT devices. Indeed, if connected objects can improve personalization, they also allow companies to achieve their energy saving objectives. This thanks to the predictive maintenance.
In hotels, for example, the new systems allow continuous adjustment of the room temperature. This allows optimize energy expenditure by ensuring that the heating only works when it is really needed. This same principle can be applied to lighting. In particular, IoT technology can be used to automatically adjust the brightness of light bulbs. This, depending on the intensity of natural light.
Thanks to the tourism IoT, tourism professionals can also collect valuable information on customer location and send them specific information. This, at the most convenient time and depending on where they are.
Maintenance and repairs
Finally, the IoT can also be used to allow the devices themselves to perform their role well. This by providing vital information in real time on their current state and working conditiont. A significant advantage that allows devices to be repaired or replaced at the right time.
IoT tourism in conclusion
Of course, if IoT technology offers a myriad of advantages to tourism professionals, integrating it into your establishment does not simply mean equipping yourself with connected objects. We must not forget that the strength of the IoT lies above all in interconnection of different objects connected and the interaction between them.
In fact, it is important to set up an appropriate network infrastructure. This will feed the IoT environment and allow its proper functioning.
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IoT tourism: how do connected objects influence the tourism industry?
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