To ensure its sustainability in the medium and long term, Panasonic sticks to its recipe: the group wants to focus on batteries and the supply chain. The Japanese giant will thus invest 4.9 billion dollars over the next three years in these key areas in order to impose itself against the competition of other technological sizes, which have already started to look into these markets of the future. .
The Japanese conglomerate says a big chunk of that investment will go into what are now considered “growth areas” like automotive batteries and supply chain software, while the remaining capital will be devoted to technologies such as cyber-physical systems.
“While maintaining financial discipline, the group will make group-wide strategic investments with cash generated from improved competitiveness, as well as investments made by each operating company,” the company said. in a press release. For Panasonic, it is also a question of meeting current standards in terms of reducing the carbon footprint. The Japanese group estimates that its strategy will enable it to reduce its carbon emissions by more than 300 million tonnes by 2050.
Panasonic’s recently announced growth strategy follows years of aggressive acquisitions made by the company to bolster its portfolio in segments such as automotive batteries and supply chain software. Last year, the tech giant reached a $7 billion acquisition deal with artificial intelligence supply chain software provider Blue Yonder. Prior to that, the company formed a joint venture with Toyota, specializing in automotive batteries.
Panasonic isn’t the only Japanese giant eyeing up-and-coming markets. The Sony group recently announced the creation of Sony Mobility, a new company which will be responsible for developing and marketing a mobility services platform. For Sony management, this new business unit will also take over some of the responsibilities of the Sony Robotics Business Group, including overseeing the development of technologies like the Aibo robot, the Airpeak drone, the self-driving SC-1 sociable cart and the app. taxi company, S.Ride. The handover is expected to be completed in September. “The new company will also encourage R&D and commercialization activities aimed at creating new AI robotics products and services,” Sony said.
On the side of the European Union or France, the battery market is also arousing interest. At the beginning of 2021, 12 EU Member States initiated the creation of a research and innovation center in the field of batteries. The program, called “European Battery Innovation”, should benefit from a substantial windfall to develop a carbon-free industry and guarantee the continent’s independence with regard to Chinese competition in particular. In France, battery production is notably part of the “2030 Plan” for the industry, presented by the government in the fall of 2021.
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Panasonic will invest $5 billion in batteries and the supply chain
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