Prune Nouvion (VidMob): To increase campaign performance, brands need to tailor creatives with industry-specific insights | Viuz

Prune Nouvion VidMob To increase campaign performance brands need to

We announce the opening of the office parisian from Vidmob this summer. We interviewed Plum NouvionResponsible for Southern Europe, VidMobfor more information. VidMob in a nutshell? VidMob is a leader in creative intelligence. Our solutions enable brands to understand the DNA of their advertising efforts, using real-time intelligent analytics to produce granular insights into the … Read more

Ranking: the 5 best South Korean brands

Ranking the 5 best South Korean brands

The international company Interbrands, which specializes in brand strategy and design consulting, publishes a ranking that highlights the best firms in South Korea. But what are the best South Korean companies? Interbrands, specializing in brand strategy and design consulting, has developed a specific assessment methodology recognized by the ISO10668 quality standard, a label certifying the … Read more

Jean-Michel Jarre joins forces with Renault to develop the sound experience of the brand’s future electric models – Forbes France

Jean Michel Jarre joins forces with Renault to develop the sound

The world-famous French artist has just signed a three-year partnership with Renault to create their new signature sound. A new challenge for the sound engineer, who sees an opportunity to link innovation to ecology. What attracted you to this collaboration? Jean Michel Jarre : First of all, the personality of Luca de Meo, the Managing … Read more

Do humor and brands go hand in hand in the customer experience?

Humor, everywhere, must be handled with parsimony. In the right context. At a good place. With the right people. Sometimes. So there’s no reason why brands shouldn’t also be a little wary, in practice, when interacting with their customers. This is one of the objects of the global study conducted by Oracle Fusion Cloud Customer … Read more

How Mobile Marketing Helps Brands Reach And Engage With Rural Audiences

The low prices of mobile devices and broadband have created huge potential for marketers to play their hunger games with vast, hitherto untapped audiences. India is a land full of marketing opportunities, a playground to learn, unlearn, experiment and build successful business cases. The land of diversity, a potpourri of cultures, a cauldron of hundreds … Read more

China and Animoca Brands reflect on the Chinaverse

China and Animoca Brands reflect on the Chinaverse

Economy Virtual – Metaverses and non-fungible tokens (NFT) would be transforming the way of consumption in China. The strategies of companies that want to surf this new 3.0 wave are also adapting to this new trend. The Chinaverse or the Chinese economy in the age of the web3 Fabernovel, the international expert group in innovation … Read more

> : Launch of TELUS International’s campaign to help brands find the right partner for the implementation, improvement and adaptation of digital customer experience services and programs

In 2022, 84% of technology executives plan to use an external vendor in some way to help their company meet its customer experience goals TELUS International (NYSE and TSX: TIXT) is an innovative digital customer experience leader that designs, manufactures and delivers next-generation solutions for market-creating global brands. It today announced the launch of its … Read more

Societe Generale unveils new brands for retail banking in France

Societe Generale unveils new brands for retail banking in France

(AOF) – Societe Generale and Crédit du Nord are taking a new step in the project to bring the two networks together by announcing today the new brand system for the future retail bank in France, operational from 2023, and the appointment of its future regional directors. The chosen system is a new national SG … Read more