Hyper-personalization: the new paradigm of customer relations

Botanical Are plants conscious

In the world of new technologies, we tend to carefully anticipate what the future holds. And generally, the progress announced is absolutely revolutionary. When they first appeared, computers were supposed to simplify our lives, enrich us and make our daily lives more pleasant. They were supposed to grant our every wish. Obviously, we are still … Read more

Big Data and Machine Learning: how to achieve real hyper-personalization in e-commerce?

Meta launches BlenderBot 3 its most advanced chatbot to date

“Profiling” matches the user of a site to a typical profile in terms of behaviors such as “the user who comes to buy a single item”, or “the one who is exclusively interested in the world of sneakers “. Where “classic” profiling relies on user profiles or segments defined by marketing or business teams, … Read more