, a major digital transformation source of future growth

PARIS, June 22, 2022 /PRNewswire/ —

The ACHETER-LOUER.FR group, specialist in digital marketing solutions and data in real estate and housing, has been able to reinvent itself and develop new businesses in order to adapt to the many changes in the real estate market. Over the past 5 years, the Group has embarked on a major shift in its activities towards digital and accelerated this transformation to become a digital marketing specialist dedicated to Real Estate and Housing.

From publishing real estate newspapers to targeted digital marketing

Established in 1993,


Ile-de-France publisher and distributor

of the first free real estate-themed newspaper


was a pioneer

by offering a showcase of properties for sale or for rent in the Paris region. With up to 8 newspapers distributed in Ile-de-France, has forged strong links with the real estate agencies that it has been able to retain over the years by offering them new solutions dedicated to BtoB.

Taking advantage of the Internet and digital boom, the Group launched its real estate advertisement website in 2003 and went public 4 years later to support its growth. While working on the audience of its site, develops new digital solutions for real estate professionals such as the creation of websites, mobile applications, showcases on social networks and marketing campaigns. through e-mails.

2015 marks the beginning of the Group’s capitalization on Data, an important growth lever for the years to come and which today represents more than 70% of the Group’s turnover.

With its know-how in acquiring contacts, currently has

3 monetizable databases dedicated to Real Estate and Housing (MaLettreImmo, and MaLettreHabitat) bringing together more than 10 million intentionists

buying, selling, renting, renovating and fitting out their homes.

Towards the creation of a digital and Data leader in real estate now offers a wide range of solutions dedicated to Real Estate and Housing which revolve around 3 areas of activity:


(73% of 2021 revenue): e-marketing solutions and the use of databases of individuals in real estate research;


(15% of 2021 revenue): Group themed magazines and white-label magazines for real estate agency networks;


(12% of 2021 revenue): solutions for real estate professionals through the information magazine “Expression” and digital services.

The year 2021 highlights

the acceleration of the Group’s digitization

with the creation

of ALFR Opportunity Invest


, a wholly-owned subsidiary of the latter and entirely dedicated to taking targeted holdings in Digital, Data and PropTech. To support this external growth strategy, the Group has set up bond financing with the World Tech Financing Ltd fund. for a maximum amount of €62 million[2].

Investment in several PropTech players, such as Kize, Cocoon-Immo and Enchères Immo, allows the Group to expand its range of digital services

both in supporting real estate agencies in the

Community management

, online real estate auction solutions, but also on themes such as real estate prediction with the launch of the Kicck artificial intelligence platform, a real decision-making tool for buying and investing in real estate. Other files are currently being studied in the Digital, Data and PropTech sectors.

In accordance with this strategy of strengthening its expertise, has, since the beginning of 2022,

the acquisition of PropTech Allodata


with an innovative solution to facilitate the search for new mandates for real estate agents and representatives, and strengthened its

participation in Adomos

[4], a specialist in the distribution of tax-exempt real estate products, now positioning it as the reference shareholder. Adomos has just made a technological shift to become the

Real estate investment fintech

and is in the process of launching a real estate offer in the form of

Real estate NFTs

in partnership with two start-ups in the sector



Since its creation, the Group has demonstrated its ability to adapt, innovate and transform in order to support the needs of its customers and developments in the real estate sector. With nearly 30 years of experience, has established itself as a key player among real estate and housing professionals and has won the loyalty of the largest networks of real estate agencies within its customer portfolio.

Although subject to economic events, the strengthening of its commercial offer with higher added value in Digital and Data as well as the partnerships they have established should accompany the growth of the Group’s activities.

Benefiting from a still buoyant real estate market and well-engaged growth drivers, will continue its mixed growth strategy and confirms its ambition to become the leader in digital solutions and Data in real estate and housing. .



  • June 23, 2022: General Meeting

About (FR00140072P8-ALALO) offers on the themes of real estate and housing, to individuals advice, news, real estate advertisements, offers on housing and to real estate and housing professionals a full range of marketing solutions.

  • Themes of real estate advertisements and magazines of real estate networks

  • Real estate ads portal

  • Mobile real estate applications ( – ESTIMATION IMMO)

  • Real estate podcast – habitat – immo-habitat blog – immo-habitat newsletters

  • Digital tools and solutions for e-marketing, responsive site, mobile applications

  • Real estate and habitat intentional lead generation

  • BtoC and BtoB e-mailing and SMS campaigns

  • Magazine, Site, Newsletters and Podcast EXPRESSION – information for real estate professionals

  • Monetization of Databases: Real Estate – Change – Transition – Habitat

  • Artificial Intelligence tools for real estate price prediction

  • Real estate showcase on social media

  • Online real estate auction solutions

  • Allo Mandat: Digital solution for returning to office

  • Metaverse Immobilier: Virtual real estate agency activation is eligible for PEA-PME

Contact : 01 60 92 96 00

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[1] Press release of October 27, 2021

[2] Press release of May 21, 2021

[3] Press release of May 31, 2022

[4] Press releases of July 8, 2021 and June 2, 2022

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