FOCUS UNICORN | Meero at the service of image hunters – Forbes France

Each week, discover a French Tech unicorn, its figures and its development prospects. Forbes France offers you an inventory of the various tricolor nuggets valued at more than one billion.

Founded in 2016 by Thomas Rebaud and Guillaume Lestrade, Meero is a Parisian agency that delivers “24 hours flat” photos and videos taken around the world. The start-up has developed a network of more than 50,000 photographers and its platform allows them to find corporate clients while accessing a suite of tools needed to manage their business (accounting, CRM, marketing). To ensure such a short content delivery time, Meero relies on an artificial intelligence that automatically takes care of post-production editing.

A year after its launch, the French nugget had already managed to raise 4 million euros by convincing investors like Xavier Niel, via the investment fund Kima Ventures, or Bernard Arnault, boss of LVMH. In 2018, it had raised 45 million euros and it was indeed the third seed round of a record amount of 205 million euros that allowed Meero in 2019 to become a full-fledged unicorn.

The latest growth figures:

Meero is growing on average by +150% every year (YoY).

Last lift to date:

The last fundraising dates back to June 2019 for an amount of 205 million euros, from French funds Eurazeo and Dutch Prime Ventures.

Workforce:

Meero currently has 450 employees and has offices in New York, Tokyo, Shanghai, Mumbai, Sydney and Rio.

New strategic partnerships in 2021:

Meero has just signed new partnerships with laboratories affiliated with the Sorbonne University or the Atomic Energy Commission (CEA) but also with the Ada Tech School and Maria Schools. At the same time, the start-up already collaborates with many renowned brands such as Treatwell, Wolt, Regus, LVMH, Deliveroo, Kering, Zilli, Flannels and Carrefour.

New objectives for 2022:

  • Continue to grow its client base and its network of photographers

  • Release new technology products

  • Continue the development of Blinda magazine dedicated to photographic culture

IPO ?

“In a few years…”, specifies Thomas Rebaud, co-founder and CEO of Meero.

Quote from the co-founder:

“At Meero, we are accelerating the transition of products and services from the physical world to the digital world. eCommerce, Home catering, Travel industry, Real estate, Automotive and many other sectors are facing the same obstacle: large-scale production and the management of image flows that allow them to offer their online offer in the best possible way. ways. More than a differentiator, it is now vital for brands. Thanks to the technologies and tools that we develop, Meero has become the reference partner for the production of visual content and its optimization for many brands and companies. »

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FOCUS UNICORN | Meero at the service of image hunters – Forbes France


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