Anger is not always a bad advisor. Laurent Amar attests to this. It is in the rage of having been poisoned by heavy metals contained in liquid (claimed to be organic) for vaping ordered on the Internet that he drew the energy of his fight: to put cybercriminals out of harm’s way.
AI against fraudulent sites
For the lawyer by training, ex-boss of the Monceau Fleurs franchise, rage has become an “obsession”. And obsession, a tool developed using artificial intelligence to detect fraudulent sites. The journey was long – a little over three years -, expensive – some 2 million invested – and laborious.
Because to understand the functioning of clone sites which, via galloping ease of access, have flourished on the Net in recent years, it was necessary to sift through no less than 200,000 sites, to analyze and understand their tricks and… their flaws .
“An intellectual and technical challenge” at the limit of “fundamental research”, explains Laurent Amar, who succeeded in involving data scientists in his project “approached via major schools such as Polytechnique, Pierre-et-Marie-Curie […]”.
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They got involved with me on the sole condition that the final tool “be free.
Security and fairness
Also convinced by the frightening report of the boom of scams. For the past year, says Laurent Amar: “+ 74% in the field of solar equipment; +128% in the tourism, travel and stay sector; + 25% in the register of false promotions and bogus coupons”.
Thus was born FranceVerif.fr based on “two major issues: consumer safety and fairness between e-merchants”.
To provide these services, the start-up, “member of Cap Digital and supported by La French Tech”, mills “120 data points” of potentially suspicious sites: from the reality of the opinions to the method of payment through the physical domiciliation of the seller.
For the consumer, it suffices to download the tool free of charge, “which comes in the form of a simple extension for Web browser”, to insert the url of the coveted site and the verdict falls in a few seconds. Green is good; gray is doubtful and red is dangerous.
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For e-merchants, FranceVerif.fr is a way of labeling in addition to being a comparative tool and potentially carrier of “real” commercial promotions. “We provide them with technical security aids and optimization aids. Great brands have already joined us as one of the French leaders in frozen products”.
Laurent Amar estimates that “a hundred fraudulent sites are created every day which vanish in an average of 12 days” and earn “between 10 and 30 million euros”. A manna which obviously escapes the receipts of the State.
Appeased by the good start of his company which is proud, according to him, of “a reliability rate of 99.86%” and has around twenty employees, the bubbling Laurent Amar now hopes to see France “become the world leader in the detection of fraudulent sites”. And he would welcome FranceVerif.fr going to conquer the title by his side.
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Innovation – Spot fraudulent e.commerce sites in a few clicks
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