With Fidcar, Stellantis & You strengthens in after-sales predictive marketing

The distribution subsidiary of the Stellantis group announces its merger with Fidcar, a start-up of the MotorK group. Thanks to this agreement, the manufacturer will expand its arsenal of solutions in the field of predictive maintenance.

With Fidcar, Stellantis & You has significant potential for developing customer satisfaction and after-sales turnover. ©Fidcar

Boosting its turnover in the workshop while improving customer satisfaction is the objective that Stellantis & You, Sales and Services has set itself by entering into a strategic agreement with Fidcar.

Deployed in all the subsidiary’s dealerships by the end of 2022 (450 commercial addresses including 237 sites), this partnership will enable them to strengthen their tools in the field of after-sales predictive marketing. In concrete terms, points of sale will have two new solutions to improve their workshop activity.

Read also : MotorK will take over Fidcar and FranceProNet

First tool: Fidcar Predict, an artificial intelligence platform used to predict and propose after-sales offers tailored to customer needs. The solution notably offers the possibility of carrying out queries on the customer base to set up automated marketing campaigns.

To enrich the database of this platform, the Stellantis teams will also benefit from the Fidcar Check mobile application, co-developed with the manufacturer’s subsidiary. “It is a mobile application that facilitates the collection of information during the entire after-sales journey of the customer and his vehicle“, details Fabrice CaltagironeSales Director France of MotorK.

Double the conversion rate

In order to develop and test this after-sales predictive marketing device, a test and co-development phase was conducted for almost a year at the Stellantis & You dealership in Villeneuve d’Ascq, near from Lille. According to the two partners, the experiment turned out to be conclusive in the end “in terms of customer satisfaction and ROI“.

“By sending the right message at the right time and on the right vehicle, we have had much better results than traditional marketing campaigns. The other important point is that we have also reduced the marketing pressure: customers not affected by these campaigns are no longer solicited”, emphasizes Fabrice Caltagirone.

Same speech on the side of Stellantis & You, which now has the ambition to double the conversion rate of its after-sales marketing campaigns. “The test and learn approach implemented with Fidcar now allows us to deploy personalized after-sales predictive marketing tools, which are very promising in terms of conversion and loyalty, to the benefit of customer satisfaction in our dealerships.“, concludes Anne Abboudsenior vice president of Stellantis & You, Sales and Services.

Recall that the distribution subsidiary of Stellantis is the result of the merger in February 2021 of PSA Retail and Motor Village.

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With Fidcar, Stellantis & You strengthens in after-sales predictive marketing

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