Data Discovery

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Data Discovery refers to the process of collecting, exploring, and analyzing data to draw insights and take well-informed decisions. It’s a business user-oriented process that encompasses various aspects of data analytics, including data preparation, visual analysis, and guided advanced analytics. Unlike traditional data analysis which is usually a linear process, data discovery is a more iterative and flexible process, enabling users to navigate through data in an intuitive manner.


This process is typically driven by specialized tools and software that allow data analysts and business users to access data from various sources, detect patterns, relationships, and outliers, and interact with their data through visual interfaces. These tools provide capabilities for data integration, data cleaning, descriptive analytics, and data visualization. The goal is to transform raw data into a format that can easily be analyzed and interpreted, thereby providing valuable and rapid business insights.

The aim of data discovery is to unlock the knowledge hidden within the vast volumes of data that organizations collect and produce every day. By turning this data into actionable insights through an efficient and user-friendly process, data discovery is becoming crucial for businesses to stay competitive. It empowers users to make data-informed decisions, brings improved operational efficiency, and leads to the discovery of new opportunities, thus underpinning successful data-driven strategies in modern organizations.

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