- September 10, 2024
- AI in Business
YouTube on Thursday announced new artificial intelligence detection tools to protect creators, including artists, actors, musicians, and athletes, from having their images, such as their faces and voices, copied and used in other videos. A major part of this improved detection technology involves improving YouTube’s existing content identification system, which currently identifies copyrighted material. This updated system will now include technology to detect AI-generated singing voices. In addition, YouTube is working on facial recognition technologies modeled by artificial intelligence, the company said. YouTube is also looking at ways to use its content to train AI models. The issue has long plagued creators, who claim that companies such as Apple, Nvidia, Anthropic, OpenAI, and Google have used their material without permission or compensation.
YouTube has yet to reveal a detailed plan to protect creators or generate additional revenue from AI training. However, the company said it is developing new methods to give YouTube creators more control over how third parties use their content on the platform, with more details to be revealed later this year. The platform is also following through on its previous commitment to pay royalties to artists whose work has been used to create AI-generated music. YouTube initially worked with Universal Music Group (UMG) and its artists to find a solution and said it would expand its content identification system to identify legal owners who should be compensated when their work is used in AI-generated music. Currently, the Content ID system processes billions of claims annually, bringing significant revenue to creators and performers, YouTube emphasized.
In this latest announcement, YouTube did not specifically address the issue of paying for AI-generated music but noted that it is close to launching a pilot program for an advanced content identification system focused on identifying synthetic singing. This testing is expected to begin early next year with YouTube partners. In addition, YouTube is developing another tool that will allow celebrities such as actors, musicians, creatives, athletes, etc. to discover and curate AI-generated content featuring their faces on the platform. This tool aims to prevent the misuse of their likeness to deceive viewers, endorse products without consent, or spread misinformation. While YouTube did not specify when this system would be ready for testing, it did confirm that it is actively being developed.
